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Recruiting Intelligence

International student recruitment from virtual fairs to webinars

11. Virtual college fairs

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)


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Armchair International Student Recruitment - part 2

You are reading an excerpt from our e-book "88 Ways to Recruit International Students"

II. Armchair recruiting

Don’t underestimate what you can accomplish from your office in Dubuque, Syracuse or South Bend.  Even if you are chained to your desk, figuratively we hope, you can pursue numerous recruitment strategies with potentially great payoff.  If your institution is just beginning to explore international recruitment, many of these methods can help you wet your feet in the international sector.  Or if your institution has already made inroads in some markets, these methods can help to cultivate additional regions. Let’s begin. 

Excerpt...........

4. Targeted marketing materials for each international market

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Armchair International Student Recruitment - part 3

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book).

Read More

Armchair International Student Recruitment

You are reading an excerpt from our e-book "88 Ways to Recruit International Students". 

II. Armchair recruiting

Don’t underestimate what you can accomplish from your office in Dubuque, Syracuse or South Bend.  Even if you are chained to your desk, figuratively we hope, you can pursue numerous recruitment strategies with potentially great payoff.  If your institution is just beginning to explore international recruitment, many of these methods can help you wet your feet in the international sector.  Or if your institution has already made inroads in some markets, these methods can help to cultivate additional regions. Let’s begin.

 

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Creating International Clout: Offering Degree Programs Abroad

Creating brand recognition abroad when there are so many higher education institutions can be an ongoing challenge for universities. Franklin University in Columbus, Ohio has instituted an exciting and novel approach to building brand awareness, spreading its educational message and educating international students who otherwise wouldn't have the opportunity to attain an American degree. At the 2012 NAFSA Region VI Conference three Franklin University leaders presented their exciting on-location international degree programs. A special thank you to Suzie Arehart, Bridget Banaszak and Tamer Khadre for presenting this information.

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College counselors: The education force behind the curtain

High school councelors play a critical role in the decision making process for the college selection process in the United States. They are a trusted advisor who coaches, mentors and directs students and parents. With this in mind, we reviewed the college board's annual reports on "True North - Charting the Course for College and Career Readiness."

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Topics: Insights

Growing Your International Student Population: Sponsored Students

At the recent NAFSA Region VI conference held in Columbus, Ohio I attended a number of interesting and informative sessions. One of the sessions I particularly enjoyed was led by three well-respected and well-versed higher education professionals: Kathy Ice-Wedding (U. of Kentucky), Sandi Lemons (IUPUI) and Daniel Whitmer (Indiana University- Bloomington). Their session titled "Introduction to Working with Sponsored Students" provided a rich array of information that would be helpful to professionals looking to add sponsored students to their international student populations.

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Our Crystal Ball Reveals 2013 Trends: International Student Recruitment

The CollegeBoard provides valuable leading indicators for future trends of student enrollment around the world. With permission from CollegeBoard, we are able to share a few highlights of those future trends based on SAT takers from China and global traffic to the CollegeBoard website. China is a particularly interesting example to examine because of the volume of Chinese students seeking higher education outside the country and because Chinese students must travel outside of China just to take the exam. Unlike international students from other countries who have easier access to the SAT, Chinese students taking the exam are extremely likely to follow through and enroll. They are highly motivated.

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Topics: Insights