Recruiting Intelligence

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

41. Overseas recruiting offices

 The Four Pillars of Engagement

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

This blog focuses on the alignment of your marketing resources in light of your current recruitment channels and the desired mix of student enrollment channels in the future.  We will focus on the alignment of the geographic, as well as, the marketing channel mix for this analysis. For the purpose of this article and analysis, we are going to exclude other important enrollment criteria such as the ability to pay, English capabilities and academic level and preparedness. 

• Audit your external brand perception, visibility and content

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)

Alumni can be your best resource for marketing your institution abroad. Don't underestimate the power of alumni in encouraging students and parents to consider your institution as an option for higher education. Alumni have the credibility factor as well as the ability to relate to students and parents in a way that you will not. Consider the following ways to use alumni in your recruitment efforts.