+1 (978) 744-8828 Email Us  

Recruiting Intelligence

International Student Recruitment: "Soft" Factors to Consider

When it comes to international student recruitment and marketing there are many obvious factors that affect a student's interest in one institution over another. Things like (US News and World Report) rankings, cost/financial assistance, availability of desired programs, an international student presence, post-graduation opportunities. These factors all play into a student's decision making process. But there are other factors, which I'll call "soft" factors that also affect student's decision making. In building or maintaining recruitment and marketing efforts it's certainly worth your while to consider these factors.

Read More

10 valuable chapters of cross-culture learning

My wife and I have been working on time management for most of our marriage (>20 years). I have to admit that I am slightly obsessed about being on time.  Timeliness is one of those traits, that is part of my “cultural software." Why?  I grew up in Germany and timeliness matters more in Germany than most other countries.

Global Dexterity is a book about diagnosing cultural code.  Author Andy Molinsky provides a great deal of rich anecdotes around behavior that is appropriate, understandable and (un)acceptable in various cultural contexts.

Read More

Making fun of language and cross-cultural mishaps, really?

Making fun of language and cross-cultural misunderstanding-- should we really do that?  I assure you that all of us who have worked, lived and traveled around the world have had our fair share of mishaps, misunderstandings, and embarrassing moments.  In the end, we believe that good willed individuals around the world understand the difference between naive, unintended mistakes and people who want to learn and, well, the opposite, people who are narrowminded, chauvinistic and only want to know their own ways.  

Read More
Topics: Stories

Social media - the new frontier for student recruitment marketing

Universities are getting hit by a tsunami of changes ranging from increased competition among universities as they expand traditional recruiting territories, stronger on-line competition from traditional and new competitive entries, rising tuition and student debt levels as well as a new marketing environment.  I am focusing on the latter change, which is getting less attention given the magnitude of the other factors. 

Read More