For your top 2016 international student prospects, using Instagram is second nature. These teens and young adults #instadaily like total pros. But, Instagram isn’t just an entertainment or social networking application. Not really. Not any more.
In September 2015, Instagram opened its doors to advertising for all businesses, big and small. That same month, Instagram hit another milestone when it beat out Twitter in active monthly users. Instagram’s website reports 400 million active monthly users. This is big.
So naturally there are big questions that arise with advertising opening up on Instagram. What is Instagram marketing? Should your university be doing it? Short answer: Yes.
Why? This is where your prospects are spending their time. Your digital marketing needs to adjust to the changing social media landscape. Hard to keep up? Hard to staff it? Of course. Want to beat out your competition? Right, of course, again.
Oh, and this from Higher Education Marketing: 48% of U.S. high school seniors were researching universities via Instagram in 2015. BAM!
No whining about how you can't find a way to do it. Let's get down to how to do it.
This week and next, Emily will share our thoughts and tips on why and how.
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