Recruiting Intelligence

Ben Waxman & Cathryn Andrews

Peru: Student Recruiting Challenges and Opportunities

As our global political and economic climate continues to shift, we are always looking for new areas of growth for U.S. international student recruitment. Recently we’ve written about recruiting in Chile and Colombia, so it is of particular interest to us that the Peruvian middle class outspends both countries on education—and the market is showing signs of growth.

Did you know that the new Peruvian government, elected in 2016, has committed to becoming a bilingual country? While opening opportunities through bilingual education, the Peruvian government is also offering scholarships to help students break down the financial barriers to international study.

Bottom Line: As with any country, recruiting in Peru has its challenges—both cultural and economic, but last year alone, the number of students coming to the U.S. from Peru grew faster than any other country in Central or South America. The students are increasingly bilingual and have access to government-funded scholarship opportunities. The interest is there. It is now the job of U.S. institutions to step-up student recruitment efforts in the face of strengthening ties between Peru and the EU, as well as other Latin American nations.

Have we peaked your interest? Read on for recommendations for recruiting international students from Peru…

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The Wait is Over—Get to “Know Your Neighborhood,” Today!

Given the dramatic changes in today’s political and economic climate, we know there is one question weighing heavily on your mind—how will this affect my international student recruitment?

Last year, 40,000+ prospective international students told us what they thought, and now we are ready to share their insight with you. Along with some concrete marketing recommendations.

This week, we are excited to announce the release of our latest research, compiling all of the insights gained in our 2016 Know Your Neighborhood survey launched in partnership with FPPEDUMedia.  

By now, you may have heard one of our key insights—60% of the 40,000 students said they would be less likely to study in the U.S. under a Trump presidency. News outlets took notice. Our research was cited in The Chronicle of Higher Education, The New York Times and on NPR’s Marketplace, among other publications —but have you read about our other findings?

We uncovered valuable insights about the impact of economic factors including currency exchange rates, personal finances, and scholarship availability. What does this information mean for your enrollment marketing strategies? Only one way to find out—read on to explore these factors in detail and download the full report.

40,000+ prospective studentsthat's a lot of intelligent minds—aren’t you curious? We were. 

Our Know Your Neighborhood 2017 report is written and designed specifically for enrollment marketing teams. Use our insights into student influencers, motivators, goals, and behaviors to tailor your international enrollment marketing and improve yield. 

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NAFSA Does It Again—This is Good.

Each week we strive to bring unique insights in the field of international student recruitment directly to your inbox. This week we are excited to announce the release of a key industry publication.

This month, NAFSA has released the 3rd Edition of the best-selling book, NAFSA’s Guide to International Student Recruitment. This cutting-edge work brings together insights from key leaders in the field and covers topics ranging from overcoming human resource constraints, to effective use of strategic marketing and recruitment travel, to measuring return on investment in international recruitment.

Editor Jessica B. Sandberg, Director of International Admissions at Temple University, whose editorial skill and leadership brought together the insights of major industry experts into one cohesive publication, contributes her own essential insights in Chapter 12: Recruiting International Students at U.S. High Schools.

Read on to purchase your copy from NAFSA.

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Know Your Neighborhood

eBook Know Your Neighborhood

35,000 International Students responded to our survey in 2 DAYS! That’s engagement!

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88 Ways to Recruit
International Students

A compendium of the many ways your peers are innovating to increase and improve their international student recruiting.


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