A little while back (after the U.S. election), we shared a blog post titled “So, How Do We Market U.S. Higher Ed to the World Now?” One of the most staggering facts we mention is the number of students from Mexico who stated they would be less likely to study in the U.S. in the case of a Donald Trump presidency. This number was 80% of those surveyed!
With responses like that, many of us in this field are left wondering what the recruiting climate in Mexico looks like now. How can we address the ambivalence, insecurity or downright dislike many Mexican students and their families feel about studying in the U.S.?
Bottom Line: Political situations always impact recruitment efforts. In the aftermath of the U.S. election, you can expect some negative repercussions for student recruitment in Mexico. Be prepared to reassure prospective students in Mexico. Continue to focus the points that make your institution’s culture different than anywhere else, but add extra emphasis to the topic of safety and the welcoming environment your institution offers. For graduate students, remember to talk about how your institution can help them further their career. Use your current students as authentic representatives. Don’t ignore the significant issues but emphasize the success stories.
The results of our 2016 Know Your Neighborhood: Economic and Political Pressures on International Students Report will be released next month. The report is based on the results of the FPPEDUMedia and Intead 2016 survey to 1.2 Million international students. To be sure you receive your free copy, sign up HERE .
Read on to learn more about the recruiting landscape in Mexico and ways you can reach these prospective students.