Recruiting Intelligence

Xiaofei Gan and Vanessa Zhu

Using WeChat for Marketing and Recruitment [Part II]

Posted by Xiaofei Gan and Vanessa Zhu

October 28, 2014

If you are actively recruiting in China and/or have many Chinese international students on your campus, it might be time for your institution to get on the WeChat bandwagon. This is Part II of a two part series about using WeChat for international student recruitment and marketing. Click here to review Part I, WeChat 101: Maximize Your SNS in China and Beyond.

Topics: Country Focus, International Student Recruitment, Inbound Marketing, Social Media

WeChat 101: Maximize Your SNS In China and Beyond [Part I]

Posted by Xiaofei Gan and Vanessa Zhu

October 14, 2014

In our ongoing effort to share the latest in social media marketing we begin this two part series on WeChat. We are eager to share this exciting Chinese social media platform that is quickly becoming popular throughout the world. And yes, you can create posts in Chinese and English.

Topics: Marketing, Country Focus, International Student Recruitment

At Intead we understand the forces driving academic institutions to seek international students. Our Recruiting Intelligence blog addresses the various factors that contribute to a successful international student recruitment and enrollment program. We consider:

Marketing
Branding
International student services
Additional elements leading to institutional and student success.

We hope you will find new ideas and gain perspective that ignite your international recruitment. This resource is available to inspire our community of international enrollment professionals to share best practice and learn from each other. We welcome your input.

Xiaofei Gan and Vanessa Zhu

Using WeChat for Marketing and Recruitment [Part II]

WeChat 101: Maximize Your SNS In China and Beyond [Part I]

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