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Recruiting Intelligence

Building Cultural Bridges--Lessons from the Preeminent Expert!

Building bridges between cultures and achieving cultural connectedness has been simplified through technology. What once required face-to-face meetings and books on the subject can now be achieved through the power of video and social media.

Many of us work to engage international students and connect with them in a way that feels familiar, comfortable and culturally relevent, but none of us are doing it in quite the creative and talented way as Jessica Beinecke. As the creator of Crazy Fresh Chinese and BaiJie Lalala, Ms. Beinecke is a well known celebrity among Chinese teenagers and young adults for the way in which she explains American popular culture in a relatable, entertaining way. And we are proud to announce that Ms. Beinecke will be joining us as a keynote speaker at the 2014 Intead Global Marketing Conference.  

Watch this VIDEO to learn more about Ms. Beinecke: 


Register by April 18 and save $290  

In the field of international education we are always looking for better ways to relate and connect with international students. As we try to encourage international study, we seek to connect with young people on their terms, in their language, in their context. Ms. Beinecke has managed to do this better than anyone else. She is THE expert on intercultural bridge building. 

You can learn from Ms. Beinecke at the 2014 Intead Global Marketing Conference in June. Plan to join us in New York, June 18- 20. You won't regret the decision to attend this premiere conference.

Held at the SUNY Global Center, this hi-tech venue will provide an excellent and intimate forum for great discussions, but seating is very limited. Register today before we sell out.

Learn more about the conference by visiting HERE.

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