Recruiting Intelligence

Tricks of the Trade: International Recruitment Travel

Whether you’re new to the international recruitment game or a veteran traveler, you know that extended international travel can be draining ­– physically and emotionally. This strain is doubled when you are keeping a hectic schedule and meeting many new faces every day. But then again, this process is energizing, too! That’s why you got into the industry, right? To eat all that amazing food...oh, and meet and expand the futures of young people all over the world  ;-)

So, we do encourage you to to take care of yourself as you travel the world and expand the global perspectives of tomorrow's leaders. And as you begin planning your next recruitment trips (as well as a trip to California in January to attend our annual International Student Recruitment Bootcamp!), we hope you will consider implementing some of these tips and tricks that we have compiled from our friends and colleagues over the years. This is an ever-growing list so we hope that you will add your comments and suggestions as well!

Read on to see if your travel acumen includes these five time-tested gems...

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Audience Segmentation Worksheet for International Recruiting

If we said it 1,000 times—and we probably have —it still wouldn’t be enough. Audience Segmentation is the fuel that drives your email and digital marketing to the next level. By segmenting your prospective international students based on geography, academic interest, TOEFL scores and other demographic information, your creative content will engage them in a way that stands out from your competition.

Here’s the thing, of the 4,000+ universities and colleges in the U.S., only a handful are doing this level of marketing. So, if you are wondering if you should make the effort…uhm, YES!

So the Intead team has created a worksheet that spells it out in 9 steps. Want to download a copy to share with your staff? Read on...

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions