With digital content as the driving force behind international student recruiting, it is essential to be innovative with your content strategy. Certainly, there are challenges to this. There always seem to be new tools, digital platforms and social media options available. How to keep up?
Well, at Intead, all of this stuff is critical to our work; it's far too important to us to fall behind. That is, in part, why we write and share this blog. We all need to stay current.
So for those without the time for the amazing link at the end of this blog…
Bottom Line: Capture their interest and lead them to the deeper decision making content. This is creative digital marketing’s mantra. What do most universities do? Lead with boring emails and web pages that offer the deeper decision making content. And that makes you just one of many out there doing the same, tired thing. If all the options look the same, mostly students just hit delete.
In this weeks blog, Emily tells us why that is doubly awful. Because: sharing.
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