Inventing the Future with FPP EDUMedia

Julio Ronchetti, President of FPP EDUMedia, joins Michael Waxman-Lenz, Intead CEO and co-founder, in a conversation about the evolution of FPP, from its early days in the Internet boom to its present role as one of the key players in international student recruitment. While on the surface international student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today. Mr. Ronchetti’s ability to “invent the future” has allowed his company to develop some creative and thoughtful innovations in international student recruitment.

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Embarking on an International Admissions Career

Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA joins Lisa Cynamon Mayers, Academic Advisor for Intead in a conversation about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms. Hillberry is as engaging as she is insightful in this podcast that will appeal to those considering the field or those who have recently entered into it.

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Fraud Detection in International Education

Majka Drewitz, Senior Evaluator at Educational Credential Evaluators, Inc. (ECE) joins Lisa Cynamon Mayers, Academic Advisor for Intead in a conversation about a critical topic in international higher education, document fraud. As a Senior Evaluator at ECE, Ms. Drewitz spends a great deal of her time reviewing documents and ensuring that they are fraud-free. She is well-versed in fraud detection and frequently speaks at conferences on this subject.

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Global Branding for Higher Education

Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, joins Michael Waxman-Lenz, Intead CEO and co-founder, to discuss brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision making and branding provides listeners with an expert’s perspective on these fields relate to higher education. With greater competition among higher education institutions internationally, brand positioning has become increasingly important. Lessons from the consumer sector can provide higher education institutions with an interesting perspective.

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Making Cents of International Student Financing

Jennifer Frankel, Director of Financial Services for Envisage International shares with listeners her company's successful platform for connecting international students with education funding. With greater numbers of international students pursuing study outside of their home countries, coupled with the rising cost of tuition, increasing numbers of students seek resources to manage the cost of international education.

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Cultivating International Student Recruitment Success

Dr. Philomena Mantella, Senior Vice President of Enrollment Management and Student Life at Northeastern University joins Lisa Cynamon Mayers, Academic Advisor for Intead in a conversation about Northeastern’s incredible success in the international student recruitment space. Though success didn’t happen overnight, Northeastern’s thoughtful approach to international student recruitment has allowed it to become an enviable institution in a short period of time. Dr. Mantella explains the keys to Northeastern’s success in this incredibly useful podcast.

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Listen First: Digital Marketing Know-How

Kurt Holstein, retired cofounder of Rosetta Marketing and current founder of Azoic Ventures, joins Lisa Cynamon Mayers, Academic Advisor of Intead, in a conversation in which he shares his deep expertise of digital marketing, noting the development of the field, the current state of affairs and projections on digital marketing trends of the future. This podcast is appreciated by anyone with an interest in improving their understanding of digital marketing-- which should include all individuals with a hand in marketing of a product, service or institution. From novice marketers to those with more advanced experience, this podcast is a valuable resource.

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Sophisticated Strategy: The College Board and International Student Recruitment

Clay Hensley, Director of International Strategy and Relationships at the College Board, joins Lisa Cynamon Mayers, Academic Advisor for Intead, in a conversation about the expansion of services provided by the College Board for international students and institutions seeking to recruit them. The sophisticated data collection and analytics used by the College Board show the powerful affect of technology on higher education.

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How Credential Evaluators Can Ease International Student Recruitment

Laura Sippel, Associate Director of Marketing for ECE-- Educational Credential Evaluators, Inc, joins Lisa Cynamon Mayers, Intead Academic Advisor, to share her experience working for a credential evaluation company. With the increase in applications from international students at the undergraduate and graduate levels, admission officers need a reliable means of deciphering transcripts and other credentials from students around the world. Ms. Sippel shares with our listeners the considerations an institution should take in determining how to evaluate credentials-- in-house or with an outsourced agency.

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Finding Success in Vietnamese Student Recruitment

Drew Taylor, Director of Client Relations for ELS AEC Vietnam, joins Lisa Cynamon Mayers, Intead Academic Advisor in a discussion about the Vietnamese international student market. Vietnam is a burgeoning market, drawing great interest from institutions throughout the world. In order to be successful in Vietnam there is a unique set of understanding that must 

accompany a Vietnamese recruiting strategy. Mr. Taylor’s vast experience in international student recruitment and international student marketing in Vietnam provides listeners with an insightful perspective on finding success.

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Know Your Neighborhood

eBook Know Your Neighborhood

35,000 International Students responded to our survey in 2 DAYS! That’s engagement!

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88 Ways to Recruit
International Students

A compendium of the many ways your peers are innovating to increase and improve their international student recruiting.