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EdUp International

EdUp International

By EdUp International

Welcome to EdUp–International, America’s leading international education podcast! Join me, your host James Shafer, as we dive deep into the intricate world of international education alongside influential leaders and practitioners from higher education and beyond. We’ll explore pivotal themes in education abroad, international enrollment management, leadership, international student services and compliance, internationalization, and pedagogy and scholarship. Let's navigate together the complexities and nuances that shape our global learning landscape. Don't miss out – tune in now!
Currently playing episode

International Marketing, Social Media, Branding, and Authenticity with Cassandra Wong

EdUp InternationalApr 30, 2024

00:00
42:25
International Marketing, Social Media, Branding, and Authenticity with Cassandra Wong

International Marketing, Social Media, Branding, and Authenticity with Cassandra Wong

🎙️ Welcome to Episode 10 of EdUp International, where YOUR time to #EdUp has arrived!

I’m your host James Shafer. Your guest is Cassandra Wong. Cassandra is an international marketing consultant and former Head of Marketing at New York Language Center, a proprietary language school that has built a thriving social media presence.

We conclude the episode with SEVIS Education Insights with Jesse, where Jesse Ruhl of SEVIS Education and Consulting looks at F1 transfer issues and the transfer release date.

🌟Cassandra talks about identifying your target audience, authenticity of content, and how their successful activity program generated social media content and became a major part of the school's brand image. 

🌟 She sets down some best practices that universally apply to international enrollment management professionals.

🌟It's all about creating that marketing machine with a diverse set of marketing and social media tools.

Tune in to #EdUpInternational for Episode 10! Subscribe now and look for new episodes dropping every other week.

Thank you to our sponsor SEVIS Education & Consulting, at https://seviseducation.com

Connect with YOUR EdUp International and EdUp Team - ⁠⁠James Shafer⁠, ⁠⁠Elvin Freytes⁠⁠ & ⁠⁠Dr. Joe Sallustio⁠

Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠!

Apr 30, 202442:25
Global Insights: Navigating International Education Consulting with Ward Deutschman

Global Insights: Navigating International Education Consulting with Ward Deutschman

🎙️ Welcome to Episode 9 of EdUp International, where YOUR time to #EdUp has arrived!

I’m your host James Shafer. Your guest is Ward Deutschman. an authority on accreditation for higher education institutions and international student regulations We conclude the episode with our 2nd installment of SEVIS Education Insights with Jesse, where Jesse Ruhl of SEVIS Education and Consulting takes a deep dive into immigrant vs non-immigrant intent.

🌟 In our chat, Ward sheds light on the inception of Study New York and extols the benefits of joining your state's study consortium. We also explore accreditation, highlighting New York State’s Bureau of Proprietary Schools’ Supervision, the BPSS. 🌟 Furthermore, Ward shares invaluable insights on consulting with schools venturing into international student recruitment, emphasizing the pivotal role of curriculum, student services, and who is selected as PDSO in the school's long-term success. As he aptly puts it, “The PDSO is an operational position as opposed to a prestigious position.”

Tune in to #EdUpInternational for Episode 9! Subscribe now and look for new episodes dropping every other Sunday.

Thank you to our sponsor SEVIS Education & Consulting, at https://seviseducation.com

Connect with YOUR EdUp International and EdUp Team - ⁠⁠James Shafer⁠, ⁠⁠Elvin Freytes⁠⁠ & ⁠⁠Dr. Joe Sallustio⁠

Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠!

We make education YOUR business!

Apr 10, 202456:14
Boosting Enrollment with Alumni Stories with Robert Sovik, Founder and Director of Harpier

Boosting Enrollment with Alumni Stories with Robert Sovik, Founder and Director of Harpier

🎙️ Welcome to Episode 8 of EdUp International, where YOUR time to #EdUp has arrived!

I’m your host James Shafer. Your guest co-host is Nichole Barbé, a leading higher education consultant for international student marketing and recruiting. Your special guest is Robert Sovik, Founder and Director of Harpier, a company driving enrollment success through curated alumni ambassador stories.

We conclude the episode with our inaugural installment of SEVIS Education Insights with Jesse, where Jesse Ruhl of SEVIS Education and Consulting takes a deep dive into a single topic in F1 and J1 visa regulations, today funding documentation and the visa interview.

🌟Discover how the career outcomes and success stories of your alumni can become powerful recruiting tools. 

🌟 We explore how Harpier delivers these alumni stories to prospects as curated content, emphasizing the untapped potential of alumni ambassador programs. 

🌟Harpier offers a unique approach to alumni engagement, encouraging alumni to contribute in ways that feel comfortable to them.

Tune in to #EdUpInternational for Episode 8! Subscribe now and look for new episodes dropping every other Sunday.

Thank you to our sponsor SEVIS Education & Consulting, at https://seviseducation.com

Connect with YOUR EdUp International and EdUp Team - ⁠⁠James Shafer⁠, ⁠⁠Elvin Freytes⁠⁠ & ⁠⁠Dr. Joe Sallustio⁠

Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠!

We make education YOUR business!

Mar 25, 202453:27
Introducing SEVIS Education Insights with Jesse! The Role of the PDSO with Jesse Ruhl in Episode 7 of EdUp International

Introducing SEVIS Education Insights with Jesse! The Role of the PDSO with Jesse Ruhl in Episode 7 of EdUp International

🎙️ Ready to elevate your understanding of international student and scholar visa regulations? Welcome to Episode 7 of EdUp International, where YOUR time to #EdUp has arrived!

In this episode, we bring back the dynamic Jesse Ruhl, President of SEVIS Education & Consulting LLC, a true authority in F1 & J1 regulations training. Hosted by YOUR guide, James Shafer, this installment unveils a groundbreaking segment: SEVIS Education Insights with Jesse!

🌟 The PDSO (Principal Designated School Official) as a communicator, and the pivotal role of the PDSO in navigating the complexities of international student regulations. Jesse also delves into the critical connection between the PDSO and your legal office, unraveling the intricacies that could transform your institution's approach to the role of the PDSO.

But that's not all! Jesse will be back to kick off each new episode of EdUp International with SEVIS Education Insights with Jesse!

Join us as we dive into the details of international student and scholar visa regulations.

Tune in to #EdUpInternational for Episode 7! Subscribe now and look for new episodes dropping every other Sunday.

Connect with YOUR EdUp International and EdUp Team - ⁠⁠James Shafer⁠⁠⁠Elvin Freytes⁠⁠ & ⁠⁠Dr. Joe Sallustio⁠

Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠!

We make education YOUR business!

Mar 10, 202424:16
Health, Wellness, STEM, and Motorscooters in Study Abroad. Episode 6 with Dr. Jennifer Fullick of the Institute for Study Abroad (IFSA)

Health, Wellness, STEM, and Motorscooters in Study Abroad. Episode 6 with Dr. Jennifer Fullick of the Institute for Study Abroad (IFSA)

It’s YOUR time to #EdUp with EdUp International Episode 6.

YOUR guest is Dr. Jennifer Fullick, Director for Health, Safety, and Security at the Institute for Study Abroad (IFSA), providing Future-Focused Study Abroad solutions.

YOUR host is ⁠⁠⁠⁠James Shafer⁠⁠⁠⁠, Director of International Student Recruitment & Enrollment at ⁠⁠⁠⁠Touro University⁠⁠⁠⁠

In this episode, we chat about: 

The "early and honest" communication philosophy of IFSA

STEM students embracing Study Abroad...and getting their STEM credits!

Prescription drug access & why you need a cell phone with a local number: setting up the study abroad journey for success

Homestays in South America: adapting to the strengths of your region

The sights, sounds, & smells of someplace new on your study abroad program

Listen in to #EdUp and #EdUpInternational!

Thank YOU so much for tuning in. Join us for Episode 6 of EdUp International, for YOUR time to EdUp!

Connect with YOUR EdUp International and EdUp Team - ⁠⁠⁠⁠James Shafer⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠

Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!

We make education YOUR business!

Feb 25, 202447:15
AI-Powered Admissions: EdUp International Episode 5, with Jason Hall, President of Study Plans

AI-Powered Admissions: EdUp International Episode 5, with Jason Hall, President of Study Plans

It’s YOUR time to #EdUp

EdUp International Episode 5.

YOUR guest is Jason Hall, President and Co-Founder of Study Plans, providing AI-powered admissions solutions in higher ed.

YOUR host is ⁠⁠⁠⁠James Shafer⁠⁠⁠⁠, Director of International Student Recruitment & Enrollment at ⁠⁠⁠⁠Touro University⁠⁠⁠⁠

In this episode: 

Jason's career journey from tech to higher ed, including the disappointment of recruiting just 4 students short of 5,000 at his first job in higher education and the joy of 85% travel.

Jason gives a shout out to the many great voices at INTO Global and we touch on the evolving environment for Pathways Providers since COVID.

We highlight the Globe Trotters United Facebook group and Jason's famous visa appointment wait times spreadsheet.

Next it's a dive into AI and cheating, including how-to-cheat videos, false accusations of 2nd-language learners, the art of writing a good AI prompt, and AI tools for preventing cheating.

Finally we look at the power of AI in admissions, such as bridging the parent language gap, the end of the giant chat flow spreadsheets, AI and diversity (DEI), and the human engagement still required in admissions.

Listen in to #EdUp and #EdUpInternational!

Thank YOU so much for tuning in. Join us for Episode 5 of EdUp International, for YOUR time to EdUp!

Connect with YOUR EdUp International and EdUp Team - ⁠⁠⁠⁠James Shafer⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠ & ⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠

Join YOUR EdUp community at ⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠!

We make education YOUR business!

Jan 21, 202459:46
EdUp International Episode 4: June Sadowski Devarez and Jesse Ruhl

EdUp International Episode 4: June Sadowski Devarez and Jesse Ruhl

It’s YOUR time to #EdUp

EdUp International Episode 4, part 2 of a two-part episode.

YOUR guest is ⁠June Sadowski-Devarez⁠, retired founder and President of International Education Training Services. YOUR guest host is ⁠Jesse Ruhl⁠, of SEVIS Training & Consulting LLC. 

YOUR host is ⁠⁠⁠James Shafer⁠⁠⁠, Director of International Student Recruitment & Enrollment at ⁠⁠⁠Touro University⁠⁠⁠

YOUR sponsor is ⁠⁠⁠Commencement: The Beginning of a New Era In Higher Education!⁠⁠⁠

In this episode: 

June: recounts the end of the supportive era, to be replaced with the adversarial era with the government as SEVIS tracking arrived in 2002.

Expanding: to meet the needs of language training schools and especially K-12 schools with international students.

June-isms:

"It's all about status!"

"If it's not written in the regulations or in policy, it's all just talk"

"I could see a look in their eyes when people weren't getting it"

June provided the monthly regulatory updates for years for OnetoWorld.org and remembers this organization fondly.

Listen in to #EdUp and #EdUpInternational!

Thank YOU so much for tuning in. Join us for Episode 4 of EdUp International, for YOUR time to EdUp!

Connect with YOUR EdUp International and EdUp Team - ⁠⁠⁠James Shafer⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠ & ⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠

Join YOUR EdUp community at ⁠⁠⁠The EdUp Experience⁠⁠⁠!

We make education YOUR business!

Dec 10, 202343:58
Episode 3: June Sadowski-Devarez part 1, President of International Education Training Services, with Jesse Ruhl

Episode 3: June Sadowski-Devarez part 1, President of International Education Training Services, with Jesse Ruhl

It’s YOUR time to #EdUp

Episode 3 is a two-part episode of EdUp International,

YOUR guest is June Sadowski-Devarez, retired

founder and President of International Education Training Services. YOUR special guest host is Jesse Ruhl, of SEVIS Training & Consulting Ltd. 

YOUR host is ⁠⁠James Shafer⁠, Director of International Student Recruitment & Enrollment at ⁠⁠Touro University⁠

YOUR sponsor is ⁠⁠Commencement: The Beginning of a New Era In Higher Education!⁠

In this episode: 

Meet June Sadowski-Devarez: Visionary founder of IETS, a trailblazer in international student & scholar visa regulations in the USA.

Overcoming Resistance: June shares her journey, battling early resistance to establish IETS as the industry standard and transforming this overwhelming support into a success story.

Mentor-Protege Dynamic: Hear from a protege turned industry leader, your host, shaped by June's wisdom and becoming himself a leading voice in language school visa regulations.

Turning Points: Part 1 ends with 9/11, marking a shift from cooperative to adversarial relations with the government, setting the stage for an exciting Part 2. Subscribe now for more IETS revelations and join us next week for the exciting conclusion to the IETS story!

Listen in to #EdUp and #EdUpInternational!

Thank YOU so much for tuning in. Join us for Episode 3 of EdUp International, for YOUR time to EdUp!

Connect with YOUR EdUp International and EdUp Team - ⁠⁠James Shafer⁠⁠⁠Elvin Freytes⁠⁠ & ⁠⁠Dr. Joe Sallustio⁠

Join YOUR EdUp community at ⁠⁠The EdUp Experience⁠⁠!

We make education YOUR business!

Dec 03, 202346:01
2. Counseling in Every School - with Jim McLaughlin, AVP of Community Development at IC3

2. Counseling in Every School - with Jim McLaughlin, AVP of Community Development at IC3

It’s YOUR time to #EdUp

In Episode 2 of EdUp International,

YOUR guest is Jim McLaughlin⁠, Assistant Vice President of Community Development, Outreach & Parternship at at ⁠IC3⁠ (International Career and College Counseling). 

YOUR special student guest is Nazokat Samandarova, Touro University international student and future software engineer professional from Turkmenistan, here to tell us her story about the power of trained counseling. 

YOUR host is James Shafer⁠, Director of International Student Recruitment & Enrollment at Touro University⁠

YOUR sponsor is Commencement: The Beginning of a New Era In Higher Education!⁠

In this episode: 

Discover how IC3 is reshaping international education by emphasizing "competence" over "competition" in recruitment and counseling. 

Explore the transformative power of academic and career counselor training, with a look at the stigmas surrounding mental health issues or surrounding non-traditional career paths. 

Learn how universities and international education professionals can support lesser-resourced high schools around the world, empowering counselors and fostering genuine connections with students. 

Tune in to hear a student's inspiring journey towards her dream career, facilitated by a chance encounter with a teacher that led to the discovery of the American Corner in her city. 

Delve into the impact of high-pressure testing on student well-being and how the integration of holistic counseling can lead to better mental health for students. 

We touch on the importance of mindfulness and of having some focus on the well-being of the educators and counselors who are providing the counseling. 

Listen in to #EdUp and #EdUpInternational!

Thank YOU so much for tuning in. Join us for Episode 2 of EdUp International, for YOUR time to EdUp!

Connect with YOUR EdUp International and EdUp Team - James Shafer⁠Elvin Freytes & Dr. Joe Sallustio⁠

Join YOUR EdUp community at The EdUp Experience!

We make education YOUR business!


Nov 06, 202349:06
1. Dr. LaNitra Berger⁠, President & Chair of the Board of Directors at ⁠NAFSA⁠⁠

1. Dr. LaNitra Berger⁠, President & Chair of the Board of Directors at ⁠NAFSA⁠⁠

It’s YOUR time to #EdUp

In this inaugural episode of #EdUp International,

YOUR guest is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. LaNitra Berger, President & Chair of the Board of Directors at NAFSA⁠, & Associate Professor, History & Art History & Director of the African & African American Studies Program at George Mason University

YOUR guest co-host is Benjamin Waxman, CEO of International Education Advantage (INTEAD).

YOUR host is James Shafer, Director of International Student Recruitment & Enrollment at Touro University

YOUR sponsor is Commencement: The Beginning of a New Era In Higher Education!

Delve into NAFSA’s pivotal role as a connector within communities, deciphering data for nationwide advocacy, and bridging gaps in the international education sector.

Explore the importance of carving out mental space for dreaming, navigating the complexities of new ideas, and fostering innovation within the realm of international education.

Imagine a future where the diversity of Americans studying abroad mirrors the rich tapestry of America’s own diversity.

Unravel the significant role faculty members can play in opening up partnership opportunities abroad.

Uncover strategies to promote diversity and foster multidisciplinary collaboration throughout the international education sector, driving innovation and inclusivity.

Think about the foreign policy link with the government's international education initiatives.

Listen in to #EdUp and #EdUpInternational!

Thank YOU so much for tuning in. Join us on this inaugural episode for YOUR time to EdUp!

Connect with YOUR EdUp International and EdUp Team - James ShaferElvin Freytes & Dr. Joe Sallustio

● Join YOUR EdUp community at The EdUp Experience!

We make education YOUR business!


Oct 18, 202348:06