Podcast

Lisa Cynamon Mayers

Lisa Cynamon Mayers

Lisa Cynamon Mayers has over a decade of experience in college admissions and college counseling. She has worked as an admissions counselor for Washington University in St. Louis, her alma mater. Ms. Mayers has spent a decade working as an independent college counselor, advising international and domestic students. She works as the academic advisor for Intead focusing on writing, marketing and branding campaigns.

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Innovation in Education: Conversing with Codecademy

In our ongoing effort to expose our readers to innovative educational models, we'd like to share this podcast with Nikhil Abraham from Codecademy, the leader in online coding education. Codecademy's model shakes the foundation of traditional education. What is the future of new educational models? How will Codecademy affect traditional modes of education?

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Topics: MOOCS, Codecademy

Lessons for digital student prospecting

Todd Worsham, International Business Development Manager for EducationDynamics, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about digital student prospecting.

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Marketing Segmentation for Higher Education

Haven Ladd, partner with the Parthenon Group, joins Michael Waxman-Lenz, Intead CEO and co-founder, to explain the impressive research and insights generated from years of providing strategic advisory services for higher education institutions. Parthenon’s market segmentation research is a valuable tool for higher education professionals. You won't want to miss this podcast.

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Scale, Democratization, and Online Education

At Intead we have two passions: technology and education. In what capacity do these two loves merge better than in the online education sector? Our recent conversation with Coursera's Lisa Barrett was very exciting for us. We hope you'll enjoy it as well.  Click the Intead logo below and listen or download the episode from iTunes. 

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Topics: MOOCS, Coursera

Olympic Level Marketing for Higher Education

Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia, joins Michael Waxman-Lenz, Intead CEO and co-founder, to share his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.

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CRM for International Education Professionals?

Sidney Lejfer, co-founder and president of Harvest Solutions, joins Michael Waxman-Lenz, co-founder and CEO of Intead in a conversation about CRM systems and marketing automation. Mr. Lejfer has been in the CRM space for 25 years and in that time has resolved business issues in sales marketing and customer service for a wide range of clients.

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Inventing the Future with FPP EDUMedia

Julio Ronchetti, President of FPP EDUMedia, joins Michael Waxman-Lenz, Intead CEO and co-founder, in a conversation about the evolution of FPP, from its early days in the Internet boom to its present role as one of the key players in international student recruitment. While on the surface international student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today. Mr. Ronchetti’s ability to “invent the future” has allowed his company to develop some creative and thoughtful innovations in international student recruitment.

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Embarking on an International Admissions Career

Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA joins Lisa Cynamon Mayers, Academic Advisor for Intead in a conversation about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms. Hillberry is as engaging as she is insightful in this podcast that will appeal to those considering the field or those who have recently entered into it.

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Fraud Detection in International Education

Majka Drewitz, Senior Evaluator at Educational Credential Evaluators, Inc. (ECE) joins Lisa Cynamon Mayers, Academic Advisor for Intead in a conversation about a critical topic in international higher education, document fraud. As a Senior Evaluator at ECE, Ms. Drewitz spends a great deal of her time reviewing documents and ensuring that they are fraud-free. She is well-versed in fraud detection and frequently speaks at conferences on this subject.

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Global Branding for Higher Education

Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, joins Michael Waxman-Lenz, Intead CEO and co-founder, to discuss brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision making and branding provides listeners with an expert’s perspective on these fields relate to higher education. With greater competition among higher education institutions internationally, brand positioning has become increasingly important. Lessons from the consumer sector can provide higher education institutions with an interesting perspective.

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Know Your Neighborhood

eBook Know Your Neighborhood

35,000 International Students responded to our survey in 2 DAYS! That’s engagement!

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88 Ways to Recruit
International Students

A compendium of the many ways your peers are innovating to increase and improve their international student recruiting.


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