+1 (978) 744-8828 Email Us                                                                                                                                                             

Recruiting Intelligence

Is Your System GDPR Ready? International Recruitment Edition

It has been all over the news (and likely all over your inbox) – the new General Data Protection Regulations are coming into effect this week on May 25th. Are your data systems ready? Are you? 

The new regulations will require affirmative consent or opt-in from all leads gathered from the European Union. You may already know that your institution has taken the appropriate measures to comply, but have you read your new privacy policy in-depth? Do you understand the real implications on the day-to-day use of your CRM and your interactions with students? 

One last shameless plug, if you're going to be at NAFSA next week, let us know! We would love to meet you. Our session with Monmouth and Temple Universities on building internal alignment for international recruiting is on Wednesday at 1 pm. We promise a good show with real learning. Connect with us at info@intead.com.

Now, a high level review of what we should all understand about the GDPR and your role in protecting prospective students' data. We look at the regulations and the consent processes in a positive way: This is a form of pre-screening your inquiry list. A far greater percentage of the leads you capture will have a high level of interest in your institution.

Read on to find out why...

Read More

China's Success in International Student Recruitment

By the end of 2017 China had become the most popular destination for international students in Asia. What factors are contributing to this rise? What does it mean for your institution? Let's look at the data...

In 2017, 57K international students told us whether recent events were prompting them to change their desired study abroad location. Interested? We published our findings in our latest Know Your Neighborhood report produced with FPPEDUMedia. Props to FPP's database of more than 1.8M international students choosing a study destination!

Students interested in changing their minds told us that the top reason was not enough scholarships (31%). And, 88% of respondents said they would be less likely to study in the US if the government restricted work opportunities for foreigners. Frankly, all of the data points to career opportunities as a primary motivator. Always surprises us that this is not a core message in so many universities' marketing. But we digress.

Understanding the importance of these two factors, scholarships and work oppotunities, let's look at how China's "One Road One Belt" policy (see image above) is a significant factor in creating a supportive economic loop among many Eurasian countries (see explanation below).

Before we dive into all of that, we hope you will be joining us at NAFSA where we can show you how to garner internal support for your global recruitment initiatives! We will be presenting "Who's Got Your Back? Building Internal Support for International Recruitment" with with  Dr. Martyn Miller, Assistant Vice President for International Programs at Temple University and Dr. Jon Stauff, Vice Provost for Global Education at Monmouth University on Wed, May 30 at 1 pm.  

We hope to see your smiling faces in the audience! And please, ask us any questions! We love an engaged audience. The challenge of building on-campus support for your plans and budget is common across all of the universities we talk to. Let us know if you'll be there (info@intead.com).

Read on to explore China's successful approach to international student recruitment...

Read More

List Purchase vs. Lead Generation

So many international student lead generators….so few real conversions. The challenging truth is that there are no simple fixes to global marketing, though many companies pitch them.

List providers and university search sites offer an understandable allure to over-worked and under-resourced student recruitment professionals: thousands of leads, obtained with the swipe of an institutional credit card. But like everything else that sounds too good to be true, there’s a catch. Kind of a big one.

Give this week's post a read and consider the value of unique lead generation campaigns – and then attend our session at NAFSA to learn how you can pitch the idea and build internal support for all of your international recruitment efforts. Join us at our session: "Who's Got Your Back? Building Internal Support for International Recruitment" on Wed, May 30 at 1 pm with  Dr. Martyn Miller, Assistant Vice President for International Programs at Temple University and Dr. Jon Stauff, Vice Provost for Global Education at Monmouth University. 

Valuable information follows. Read on...

Read More

It's the Little Things...

Choosing to study at an international university is a BIG decision for students and parents. So it makes sense that they care a lot about big-picture issues: Is tuition affordable? Will a degree from this school set the student up for a good career? How strong is the institution in my academic area? Is the campus safe?

But “little” things matter, too—more than universities or even students themselves often realize. This stuff comes into play a little later in the student decision making process, or as marketers call it: further down the recruitment funnel.

Prospective students and their families will judge your university not just on the practicalities, but on their emotional response to the institution and the overall perception of the campus environment. Understanding your unique audience segments will give you valuable insights into small improvements in your processes that will make a major impact.

Creating the welcoming environment at your institution has a lot to do with getting broader stakeholder buy-in. Translated, that means when an international student interacts with or arrives on campus, the overall experience is one of warmth and welcome at a very uncertain and anxious time. You've been there yourself: entering an unfamiliar place where you feel just a bit unsteady, not your usual confident self. 

At those times, the one or two smiling, welcoming faces brought back that feeling of, "Oh, this is going to be ok." Better yet is conveying the sense that this will be GREAT!

We will be discussing these very common university challenges at NAFSA this year on Wed, May 30 at 1 pm along with Dr. Martyn Miller, Assistant Vice President for International Programs at Temple University and Dr. Jon Stauff, Vice Provost for Global Education at Monmouth University. It will be a lively and valuable discussion. We hope you can join us: "Who's Got Your Back? Building Internal Support for International Recruitment." 

You can email Elaine to schedule a meeting with us at Nafsa.

So, what little things may not be so little after all? Read on...

Read More

Streamline Your Global Partnerships

How many cooks are in your international-marketing-kitchen? Many universities work with a dizzying array of partners in their efforts to reach international prospects—an endless stream of specialized contractors all working in separate silos and in different regions.

We’ve seen universities that have hired many vendors under separate contracts:

  • A partner to build their international microsites
  • A freelancer to write the blog copy on that microsite
  • A partner to run a Facebook ad campaign in India
  • A partner to run a Weibo account in China
  • A partner to run webinars in Vietnam
  • A videographer to shoot student testimonials
  • A graphic design firm to design brochures
  • A social media manager to run their WeChat account
  • A market research company to provide yearly research reports
  • An SEO specialist to help with paid search

    Zzzzzzzzzzzzzzzz…sorry, we dozed off there. It makes us tired just to write out this list. And we didn't even include the many agent contracts most universities sign in their primary target countries.

Does international student recruitment have to be this distracting and exhausting ?

Read on for our advice on streamlining and helping you get back to your real job...

Read More

Student Recruiting, #DeleteFacebook, and You

It’s been a crazy few months of press coverage for Facebook, a giant in the world of digital marketing platforms. The company’s data crisis involving Cambridge Analytica has embroiled them in government scrutiny, heightened international political tensions, and angered individual users and advertisers alike.

Reactions like the #DeleteFacebook campaign may have you wondering: is Facebook advertising still an avenue for international student marketing?

Our money’s on “yes.”

Read on for our usual dose of valuable perspective.

Read More

Africa's Tech Hubs: Your New Student Source?

Looking for new ways to connect with students from some of Africa’s biggest providers of international students, including Nigeria, Ghana, and Kenya? Trendy “tech hubs” are an interesting new student source to keep an eye on.

Diversification is key to a successful global recruitment strategy. With recruiting challenges and competition rising in China and India, smart money is looking at emerging pockets of talented and motivated students. These locales will not achieve the size of either India or China in terms of total numbers of students sent abroad. But that's not really the point. 

When you consider return on investment for institutions with low brand awareness, recruitment sources outside of India and China present real opportunities.

For U.S. institutions looking for talented international students (particularly at the graduate level), Africa's tech hubs may be just the place to forge valuable connections.

We've got your attention now, right? Read on for the valuable information you need to make solid budget allocation decisions.

Read More

Proactively Connect When The World Is Unsettled

Maybe it's the jet lag (it's not) but this most recent international jaunt has left me thinking big and getting a bit sentimental about the field we are in. You know all those cynics who refer to the international student recruiting work we all do with disdain saying, “It’s really only about the tuition dollars the international students pay?” Perhaps you can send them a link to this post and shift their thinking just a bit.

Last week I was in Moscow presenting on global digital marketing at The Forum on International Education. It was an honor to be invited to play a role in this effort by the Russian Ministry of Education as the government there implements an audacious plan to grow from about 230K international students to more than 700K choosing Russia for their post-secondary education. No small task.

At a time when the American and Russian heads of state are spitting at each other, I found myself in Moscow learning from my colleagues from around the world and taking time to visit many of Russia’s iconic and moving cultural achievements. Each evening, back in my hotel room, CNN told me about how our world leaders were acting in ways that left me more determined than ever.

Read on for reflections on the value of your work and the one important thing you can do right now in the face of international turbulence.

Read More

International Persona Development: 101

You've heard us talk about the importance of persona development for your marketing work.

It's time to take this conversation to the next level. You're really going to want to share this post with your team, again. (Have you asked them to subscribe to the blog yet?)

The persona is such an essential tool in our industry, but do you really know what a persona is? Or why it's so important? And if so, when was the last time you stepped back to really examine best practices for developing your personas?

Switching topics for just a sec...Ben is in Moscow this week presenting at the Forum on International Education about digital marketing techniques to reach the global student market. Watch this space for a post with insights about the Russian student market at the high school, undergraduate, and graduate levels, as well as the Russian market's level of interest in certificate and online learning opportunities. The US-Russian relationship is at a fascinating point. There will be some great stories we are eager to share with you.

In this week's blog, we're taking it back to the basics. We invite you to join us for an quick tutorial on persona development and we offer you the option to download Intead's basic Persona Development worksheet. 

Read More

A Round of Applause for Our Faculty

Have you been to some of the big industry conferences and left feeling a bit flat in terms of truly learning how to drive recruitment?

Every year, we love to celebrate the great minds that come together to share experience, ideas and insights at our annual International Student Recruitment Bootcamp – especially our faculty! This is a small team focused on sharing best practices in a workshop environment. A rare opportunity.

Did you miss our  Bootcamp Wrap Up Blog Post last week? Click that link to a post that was shared by your colleagues on social channels with gusto.

  • We think you'll want to bookmark that one and
  • Share it with your staff executing that global recruitment plan.

We are so proud to call our Bootcamp faculty friends and to give you the opportunity to learn from their invaluable, tested-in-the-field experience. This event brings hope and a sense of optimism into an industry that is currently flooded with so much turbulence and concern. We are thrilled to say that this year our faculty really did a brilliant job helping our Bootcamp attendees "navigate through chaos."

We invite you to read on to learn more about our faculty and the roles they play at their institutions. These are people to keep your eye on in the years ahead movers and shakers you might say. You can count on us to bring you the talent and perspective to drive your institution forward at all of our presentations and events. 

Ben will be in Moscow next week presenting at the Forum on International Education about digital marketing techniques to reach the global student market. 

If you want to stay in the loop for next year's bootcamp, Click Here to be among the first to know about the speakers, dates and more! 

Read More
Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions