Let’s pause for just a minute or two and take a few deep breaths. The pace of all that is going on, right?
With this post, we are going to connect a few dots. Reconfirm the why’s and how’s of what we are doing in the enrollment management arena.
Right now, we see civil unrest around us that is the expression of communities not understanding each other. Lack of cultural understanding, lack of connection, lack of empathy, all leading to severe consequences. This is an age-old struggle and we, in the education sector, pour our hearts into changing the underlying factors that contribute to the mess we find ourselves in.
Getting our work right really does matter. Education IS such a huge part of moving our communities in the right direction.
For most of us, maybe all of us, recent events make it crystal clear why we do this: every mind opened, every cultural connection built, is a win.
To achieve loftier goals, the academic institution must remain economically viable. And we need the students to enroll.
We know, looking ahead, more dramatic change is coming as we navigate various immigration decrees and virus news. We’ve all been working really hard to maintain the pace and make smart decisions. So, let’s just pause and reflect for a moment and connect some dots.
In short, the process is: view the data, assess the tools, make a plan, execute. Sounds simple, right ; -)
Our Intead Plus library of recruitment content and worksheets has supported so many. It’s out there if you need it. Below we review our process with some helpful lists to get you thinking, considering.
This is such an important time to plan and act.
Often, as the team here begins our projects with a new client, institutional leaders apologize for the many silos across their campuses that hold information and work far too independently. We are often tasked with gathering the necessary information and bringing as much unity to the siloed teams as possible.
Getting our important work done the best way: There are so many approaches and so many adjustments that are necessary as circumstances and the people involved shift. All of our talents for listening, embracing and connecting ideas, all of this is needed from all of us.
There are underlying processes to how we do enrollment marketing that are essential and consistently required regardless of the circumstances. These processes adapt as situations change.
Knowing where your processes stand, and which dots might need more attention has real value. Read on and consider whether your enrollment management system’s dots are functioning holistically.