Here’s a quick tease: has someone with a brilliant marketing mind approached you about using influencer marketing to promote your institution? Let us be perfectly clear: it’s a mistake for academic institutions to do this to their brand.
However, there are ways to steal the critical thunder from this growing advertising trend and make it work for academia. Intead conducted a pilot with Northeastern University and the results are here for you to chew on. Great food for thought.
We’re sharing the slides below, but honestly, slides only go so far. It’s the discussion. So yes, grab the download, but if you really want to learn from us and improve your student recruitment game, dive into our San Diego Workshop coming up in December.
Seats are disappearing quickly and we are limiting participation to ensure everyone has access to our amazing workshop faculty. Questions will be answered. Intense discussions will be had, with insight and data. If you’ve not taken a look at the program and the faculty, learn more here…seriously, take a minute and check this out. Opportunities to learn from these experts don’t come around often.
Today we shout out to our colleagues old and new at the recent 2022 NAFSA Region XI. This kind of regional connection and cross-colleague learning is invaluable. A common theme to our 3 presentations and our poster session this time around was how our information can help you explain the value of your work to the powers that be at your institution. What we can add to your justification for budget and other resources to achieve institutional goals.
Below you will find our 2022 NAFSA Region XI session slides showing off the expertise of our presentation partners, thought leaders all:
- Kirsten Feddersen, Assistant Vice Chancellor of International Enrollment Management, Northeastern University
- Kathleen Simenson, Director of Admissions, University of New Hampshire
- Zongxiang Mei, International Education Coordinator, Central Connecticut State University
- Sarah Lopolito, Assistant Dean for International Programs, Director of the International Center, Clark University
- Iliana Joaquin, Digital Marketing Manager, Intead
Read on to build your case for how your institution can succeed in a competitive market.Read More