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Recruiting Intelligence

Moving the Needle on Your International Student Recruitment

So your international enrollment numbers are ok, but not what you need them to be.

Or worse, like many of our colleagues, your numbers took a real dive over the past 12 to 18 months.

What steps can you take that will move the needle north? And north of what? How much growth can you expect? Oh, and how much investment will that require?

Let’s just take a breath and point out that, you ask some really hard questions!

Let’s try to answer them…with DATA!

Read on for some concrete next steps...

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Developing a Strategic Plan for International Student Recruitment

What factors need to be considered in developing a strategic plan for international student recruitment? Which stakeholders need to be involved in that process? Though there isn't a one-size-fits-all solution for all institutions to these questions, we'd like to use this post to give you some factors to consider as you develop or augment your strategic plan.

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Grad student mobility in 2024 is easy to predict. Really?

“It's tough to make predictions, especially about the future.” as Yogi Berra is famously quoted as saying.

In general, it seems much more fun to make long-term predictions, since nobody will check back whether we are right or wrong. And yet, with this blog coinciding with Election Day, there are plenty of pundits making all kinds of near term predicitions as we write this blog. At least half of them are going to be wrong. Will any of us go back and take them to task?

So why all this talk about predictions? The British Council published their 2024 forecast for postgraduate mobility trendsICEF was kind enough to post the full report. 

Elevator summary: 
  • Continued strong growth in post-graduate mobility 
  • The U.S. is projected to grow 4% per year and host 407,000 graduate students (Good news since the graduate school deans were worried about their enrollment figures.)
  • India will be a driving force and Chinese graduate students are expected to increase despite a decline of 30 million students in China
  • Useful summary of demographic trends for higher education 
  • The status quo is projected forward without any impact from technological, policy or attitudinal changes

The authors state clearly that they rely on trends, "for which there is data available, and do not take into account other variables that may affect international student mobility in the future."

We'll be honest with you, we are really struggling with this last line. Making predictions about the future without considering other variables for which you have no data? Hmmmm.

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Can Millennials Change Marketing Forever? Uh, yes (eyeroll).

"How Millennials Are Changing the Face of Marketing Forever -- The Reciprocity Principle" is a research piece published by BCG (Boston Consulting Group), a management consulting firm. While the report reviews how millennials interact with a range of consumer brands and products, there are valuable lessons for those of us in academia. After all, this age group is pretty heavily represented in our classrooms, hallways, and registrars. Let's see what we can learn from BCG.

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International Student Enrollment Data - Nearly Real Time from SEVIS

In honor of the U.S. Federal Tax Filing Deadline this week, we dedicate this Intead Insight to another federal agency with filing requirements – the US Immigration and Customs Service and the SEVIS system that many of you know all too well (and wish you didn't).

We all know that the visa process plays a significant role in the university enrollment process. We highly recommend you listen to our podcast with former State Department Officer Tony Edson for valuable insights into the State Department's Visa Services.

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Justifying College Costs: Here's The Help You Need

How do you successfully market education? Is today's youth so disaffected by bleak job prospects that they just don't care? Are parents turned off by inflated and growing tuition costs?

Higher ed is increasingly challenged to demonstrate that education matters. More than ever before, higher ed must demonstrate that there is a positive return on the investment of time and money. What's a university to do?

Objective research to the rescue: the Pew Research Center recently provided a useful study, called “The Rising Cost of NOT Going to College.”

Chart 1 (below) shows the growing divergence of earnings between groups with different levels of education.  As you can see the gap has risen from generation to generation. Today’s millennials, with at least a Bachelor degree, earn significantly more than less educated full-time worker in the same age bracket of 25-32. 

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Micro-Student Recruitment Markets in China

China is the second market in our series on niche or micro-markets in student recruiting. Last week, we covered the Indian market as presented by Lakshmi Iyer, today we are sharing with you the insights from Kim Morrison from GrokGlobal on the Chinese market. Kim gave a great presentation at the annual AIEA conference in Washington, D.C., in February 2014.

We recommend that you download the presentation which contains many more fascinating slides than we can present here (registration required - Please note that the actual presentation starts on slide 5).  

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Which Indian Students Will Be Drawn to Your Programs?

India is the second largest source of international students coming to the U.S. Many factors are contributing to this flow of students and current projections suggest future growth in the number of Indian students studying in the U.S. and other countries. In looking at the Indian market you will find a very diverse student population and complex market than many outside observers assume. When we here at Intead evaluate the Indian market, we consider the many "micro-markets" within the country that are more likely to be effective for international student recruitment. 

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Student Retention Rates: Investment Pays Off in a BIG Way

Student retention is one of the key buzz words in higher education. As a metric, this one is a key indicator or an individual institution's success in providing a valued education and in aggregate, an indicator of our country's ability to export education. 

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