So many dashboards. So little time.
Where is success hiding? How much investment will it take to achieve our targets?
With student mobility still in a state of flux, all bets are off for your predictive models. Or are they?
Today, we are talking to those with a CRM and marketing automation tools already in place.
Is this you? Your system works well enough and you can see some obvious gaps in functionality and interconnectedness. But you have what you have and there is no immediate opportunity to upgrade or change what you have. So…it is all about using the tools you have, better.
How do we get there? How do we know which features have real value to our operations? How can we use what we know to achieve better results?
We are heading into four wonderful days of interacting with our peers at the AIRC conference in Miami this week. The Intead team will be presenting on innovative ways to use the rising tide of influencer marketing for academia (it’s not going to be what you might think), and we will be presenting on innovative approaches to grad student marketing.
We can’t give enough thanks to our colleagues Toni Jaeger-Fine from Fordham Law School, Ita Duron from Massachusetts College of Health Sciences, and Kirsten Feddersen from Northeastern University all joining us on the dais to share our experiences and ideas. SO many ideas. Testing and confirming marketing approaches that are unique to each institution’s strengths.
Reach out if you would like to share a cup of coffee in Miami!
Read on for our two concrete recommendations for using your marketing tech better.Read More