You and your team have been navigating the China recruitment challenges for years with some notable successes. Taking those long-haul flights and testing out the student fair operators. Building a reliable agent network despite the risks (thanks, AIRC). Learning WeChat and leveraging an entirely new digital marketing landscape. Developing meaningful global partnerships.
And then the visas and flights stopped.
As if China were not already the most complex marketing challenge for international student recruitment, along came COVID-19.
At this writing, the first F-1 visa appointments at US consulates in China are tentatively available as of August 12, notes WholeRen Education Chief Learning Officer Andrew Chen. Right now, it is unclear why any US institution might believe their Chinese students currently in China will be coming to their US campus this fall. Logistically, it seems entirely unlikely if not impossible.
Fortunately, and somewhat surprisingly, despite all the setbacks, Chinese demand for a US education is strong.
How do we know? Two proof points:
- Market research we performed with WholeRen Education surveying 20,000+ Chinese parents just last month.
- 2,000+ Chinese students voting with their feet and attending classes run by Syracuse, Rutgers, Clark, Babson, Penn State, Tulane, and others in US-style classrooms in China run by CIEE.
At the link below, you can pre-register for the release of our latest research for student enrollment professionals interested in succeeding in China based on current conditions and what will follow.
Your pre-registration for the latest research will also grant you access to our upcoming webinar interviewing three experts on the Chinese student experience. You’ll hear from one university on how they managed fall 2020 Chinese student enrollment and what the institution is doing to continue their success.
Read on for insights and practical tips to reach the Chinese market in the current climate and beyond.Read More