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Recruiting Intelligence

Your Most Influential Recruiter Is Right in Front of You

A bustling campus: backpacks slung over shoulders, coffee cups and water bottles in hand. These thoughtful, exuberant, media-savvy students filling your hallways, classrooms, and online portals, THESE are your most powerful recruiting influencers.

Last month, Intead teamed up with Unibuddy and Northeastern University to present our research on Peer-to-Peer platforms as student recruitment tools at the AIRC Conference. The discussion was lively. So many questions and ideas emerged. And now that research, and the guidance it offers, is available to you.

Consider this: When deciding where to apply for university,

  • 57% of students said online conversations with an institution’s student ambassador were their most helpful resource. 
  • 47% said friends and family were their most helpful resource.

Read that again.

Current students were more important than friends and family.

First-hand student experiences established trust and that came through loud and clear in these conversations. This student connection is SO significant to the recruitment process.

Read on for more insights and to download the full report…

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Companionship Transforms


Let’s talk about student recruitment without the data for a change. Let’s talk about the underpinnings of this human experience of recruitment. Stay with me here.

Why are we doing this work in the first place?

The cynical among us point to the economics: we recruit students to get their tuition dollars. Ok, this is true. Faculty must be paid to get them to deliver education services. They actually get pretty adamant about this. And administrators need to get paid to keep the operation going.

Bigger thinkers among us believe education fosters cultural understanding. And global education fosters cross-cultural understanding. All this education helps build stronger economies (think jobs) and more peaceful times. 

Personal growth and communal growth.

And how in the world will this blog intro bring us to our favorite topic: student recruitment? Trust me and read on...

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