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Recruiting Intelligence

Your Most Influential Recruiter Is Right in Front of You

A bustling campus: backpacks slung over shoulders, coffee cups and water bottles in hand. These thoughtful, exuberant, media-savvy students filling your hallways, classrooms, and online portals, THESE are your most powerful recruiting influencers.

Last month, Intead teamed up with Unibuddy and Northeastern University to present our research on Peer-to-Peer platforms as student recruitment tools at the AIRC Conference. The discussion was lively. So many questions and ideas emerged. And now that research, and the guidance it offers, is available to you.

Consider this: When deciding where to apply for university,

  • 57% of students said online conversations with an institution’s student ambassador were their most helpful resource. 
  • 47% said friends and family were their most helpful resource.

Read that again.

Current students were more important than friends and family.

First-hand student experiences established trust and that came through loud and clear in these conversations. This student connection is SO significant to the recruitment process.

Read on for more insights and to download the full report…

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LinkedIn University Finder: Advantage For Lesser Known Schools

In last week's post, we gave you an international student's user perspective of LinkedIn’s University Finder tool (thank you for all the positive feedback by the way). 

For those of you wanting more digital marketing perspective... Join us in Miami at the ICEF pre-conference Global Marketing Seminar for Education Institutions. We hope to see you there.

This week, we check back in with our international marine engineer, Steven, to see what is driving his decisions about graduate study. Steven is looking for international and US universities with a master’s program in engineering and project management. His LinkedIn search yielded an intriguing list of institutions. In this post, we share Steven’s thoughts on the functionality of the tool and the effectiveness of the universities’ LinkedIn pages that he visited.

Bottom Line: International students seeking to study abroad have far too many choices and need tools like LinkedIn to narrow the field and focus their decision making. Your institution needs to be represented well here to take advantage of the free marketing LinkedIn is providing. Little known universities stand to gain the most.

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Great Content Attracts International Students

You’ve probably heard this: Content is King. In the digital marketing age, this line is talking about the power of great content to draw customers. For example, if the Netflix library shows you the type of movies you like, you are likely to subscribe to the service.

And speaking of subscribers, a note to all of our loyal readers: Intead’s Recruiting Intelligence Blog will take its annual summer hiatus and be back to your inbox the first week of September. We hope you have a great summer.

Now, our intrepid blogger Emily shares her take on how great content can be created and used to attract international students. Be sure to wear your creativity cap as you read. What engaging, sharable content can your institution produce?

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