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Recruiting Intelligence

LinkedIn University Finder: Advantage For Lesser Known Schools

In last week's post, we gave you an international student's user perspective of LinkedIn’s University Finder tool (thank you for all the positive feedback by the way). 

For those of you wanting more digital marketing perspective... Join us in Miami at the ICEF pre-conference Global Marketing Seminar for Education Institutions. We hope to see you there.

This week, we check back in with our international marine engineer, Steven, to see what is driving his decisions about graduate study. Steven is looking for international and US universities with a master’s program in engineering and project management. His LinkedIn search yielded an intriguing list of institutions. In this post, we share Steven’s thoughts on the functionality of the tool and the effectiveness of the universities’ LinkedIn pages that he visited.

Bottom Line: International students seeking to study abroad have far too many choices and need tools like LinkedIn to narrow the field and focus their decision making. Your institution needs to be represented well here to take advantage of the free marketing LinkedIn is providing. Little known universities stand to gain the most.

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Great Content Attracts International Students

You’ve probably heard this: Content is King. In the digital marketing age, this line is talking about the power of great content to draw customers. For example, if the Netflix library shows you the type of movies you like, you are likely to subscribe to the service.

And speaking of subscribers, a note to all of our loyal readers: Intead’s Recruiting Intelligence Blog will take its annual summer hiatus and be back to your inbox the first week of September. We hope you have a great summer.

Now, our intrepid blogger Emily shares her take on how great content can be created and used to attract international students. Be sure to wear your creativity cap as you read. What engaging, sharable content can your institution produce?

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