Your MBA program had been a sure bet for years. So, why the more recent application declines?
The latest data from Graduate Management Admission Council’s Application Trends Survey – 2022 Summary Report offers a clue. According to the report, which collected data on applications received by graduate management education programs for the 2022-23 academic year, 76% of professional MBA programs in the US saw a decline in applications, as did 75% of part-time MBA and 67% of executive MBA programs.
Those are some significant across the board declines. So, clearly you are not alone.
The only outlier: flexible MBAs. Just over half of these programs, which allow students to change between full-time and part-time status, reported application volume growth. An important indicator of the flexibility the current cohort of MBA students find important to their decision making.
If you'll be at the AGB Conference in San Diego on April 1, please reach out. Happy to buy you a cup of coffee and talk about best practices in leading in internationalization.
As we’ve reviewed the data and the global landscape, we can see there are opportunities for programs that focus on market demand (as opposed to “doing what we’ve always done”).
So maybe it’s not the sky that’s falling on the MBA, it’s the student landscape that’s shifting – as it tends to do. Read on for a link to the GMAC report and our take on what you can do to boost your MBA enrollment rate.Read More