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Recruiting Intelligence

Recruiting Intel Digest: The Most Useful Stuff from Q1 2023

That feeling when you recognize your passport stamps are indicators of future success – for you, and your future international students.

With all that 2023 travel and recruitment planning (so great to be back at it!), you may have missed some of our student recruitment analysis from Q1.

We’ll be in DC at the ACE annual conference in just a couple weeks and then we are planning some great things for NAFSA at the end of May. Can we connect with you at one of these events? Let us know.

We’ve summarized Q1 2023 right here to keep you up to speed. And we were heavy on the highly valuable downloadable resources this quarter. Go ahead, click where the insights grab you.

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My MBA Program Isn’t Growing Like Theirs!

Your MBA program had been a sure bet for years. So, why the more recent application declines?

The latest data from Graduate Management Admission Council’s Application Trends Survey – 2022 Summary Report offers a clue. According to the report, which collected data on applications received by graduate management education programs for the 2022-23 academic year, 76% of professional MBA programs in the US saw a decline in applications, as did 75% of part-time MBA and 67% of executive MBA programs.

Those are some significant across the board declines. So, clearly you are not alone.

The only outlier: flexible MBAs. Just over half of these programs, which allow students to change between full-time and part-time status, reported application volume growth. An important indicator of the flexibility the current cohort of MBA students find important to their decision making.

If you'll be at the AGB Conference in San Diego on April 1, 2023, please reach out. Happy to buy you a cup of coffee and talk about best practices in leading in internationalization.

As we’ve reviewed the data and the global landscape, we can see there are opportunities for programs that focus on market demand (as opposed to “doing what we’ve always done”).

So maybe it’s not the sky that’s falling on the MBA, it’s the student landscape that’s shifting – as it tends to do. Read on for a link to the GMAC report and our take on what you can do to boost your MBA enrollment rate.

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An International Tug-of-War: MBA Trends

Have you been in touch with your business school professors for a crash course on competition? Yes, we know they can be a bit, well, opinionated and sometimes pompous (we’ve spent our share of hours in MBA classrooms). But they actually have some tips that are going to be increasingly valuable. And they are incentivized! They want to see their classrooms full, just as you do.

The Graduate Management Admissions Council (GMAC) recently released their 2019 Application Trends Survey report, which collected data from 1,145 programs and 336 business schools across 40 countries.

Today, we are diving in to see overall trends in MBA applications, as well as which countries saw growth or decline, where students are coming from, and why they are or aren’t choosing certain countries in which to study.

And speaking of international enrollment trends, have you downloaded our latest special edition e-Book? Together with FPP EDU Media, we surveyed prospective students from 16 countries in Africa and Latin America to provide you with insights into these emerging markets. Download your copy today to get the 411 on students’ program interests, digital behavior and more.

Read on for the latest in MBA application trends…

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