Before we dive into today's post, a quick note on some exciting upcoming opportunities to learn and connect.
In October, Intead will be taking a closer look at international student recruitment with two very different and powerful universities in two webinar events. We hope you can join us – we’ll leave time for Q&A!
- October 5, NAFSA All-Region Summit: UMBC and Intead present “0-60 Internationalization” — Register HERE.
- October 12, AIRC hosted Webinar: Technion Israel Institute of Technology and Intead present “Shifting Student Perspectives: Digital Marketing Now” — Free to AIRC members and $45 for non-members. Register HERE. (If your institution is not an AIRC member, hit us up for a code and we'll see about getting you past the velvet ropes.)
Now, about strategic planning for international student enrollment: the more things change, the more they stay the same, right? Not so with our adjustment to the pandemic? Or, maybe the old adage continues to hold true.
Digital is more important than ever to attract your future students. Yet personal touch and support through the application process (think recruiting agents) is critical to get prospective students from awareness to enrolled. All that was old is new again.
Standing the Test of Time
Back in 2015, our colleague Lisa Cynamon Mayers (some of you long-time Intead evangelists will remember the wisdom she shared with all of us) wrote a great post about developing a strategic plan for international student recruitment. She spoke with colleagues at SUNY, Southern New Hampshire University, and Full Sail University to specifically compare/contrast what they were finding cost-effective at the time. A few valuable charts emerged as part of the 2014 AIRC conference presentation enrollment leaders shared at that time.
Much of the strategic perspective is timeless in its value to our work in enrollment management. We can see from this look back what remains true despite the changing political winds, health factors, and visa/travel regulations. We’ve made a few 2021 observations alongside the insightful points in Lisa’s 2015 post below.
How does your strategic enrollment plan look when analyzed along these lines? Read on for our valuable compare/contrast perspective.Read More