How’s enrollment going these days? Are your numbers where they should be? Is the trend on the right track?
For so many enrollment administrators, these questions prompt a level of anxiety because the trend is down and the storm clouds on the horizon bode more of the same.
There are steps you can take. And it is time to stand tall and act. Our advice: Never waste a good crisis.
Regardless of the field you work in as a leader, there is the perpetual challenge of launching new initiatives. The ideas and business plans are one thing – coming up with them is actually quite manageable. The world is full of opportunities that absolutely can and will succeed with the right team and resources behind them.
So here’s the question: Are you doing the assessments necessary to find the best path forward?
Market research looking outward can tell you where the opportunities are. Couple that with a deep internal assessment that identifies what is working well and where your investment of staff time and resources is doing the greatest good (and where it is not).
One common element of this work is typically our digital audit to understand your online presence, web traffic and email performance. The results of this audit provide both market receptivity metrics as well as internal performance metrics.
You can access our experience and chart your path forward. At the AIRC annual conference this December, we will deliver a full-day workshop on global digital marketing and enrollment planning. This could be the low-cost opportunity that helps you jump start your enrollment plan overhaul. We hope you’ll take advantage of this opportunity.
Of course there is also our deep recruitment research and instructional library available to Intead Plus members (have you signed up for our can’t miss Intead Plus Webinar with Wajahat Ali: What’s a Muslim Student to Think?)
Read on to learn a bit more about what we look for as we develop customized enrollment plans for our clients…