The following post has been updated from an article published on ICEF Monitor on September 5, 2014. It was originally co-authored by Michael Waxman-Lenz, co-founder of Intead, and Jiangyinan Zhai, a graduate student of integrated marketing at New York University. It has since been heavily revised and updated for 2018 by Intead's very own Wanhua (Jenny) Yuan, Digital Analyst; Cathryn Andrews, Marketing Communications Manager; and Ben Waxman, CEO.
Is your admissions department challenged with social media and digital media management? It’s no wonder with new sites, platforms, and new channels coming up all the time.
Approaching the Chinese student market is a challenge – there is no doubt about it. The Chinese digital world essentially exists in it's own self-contained environment, limiting or forbidding access to many western sites and operating an entirely unique set of platforms. Where to begin?
We would like to give you a number of practical pointers to enhance your knowledge and your management of the digital footprint of your university or high school in China.
Special Notes: This month Intead releases our latest research report, in partnership with Vericant: What's on the Mind's of Chinese Parents? A Research Report for U.S. Admissions Professionals on the Factors Swaying Academic Decision-Making. This post will include excerpts from the report detailing websites that Chinese parents indicate have been influential in their academic decision-making process. To learn more about these sites and how you can use them to promote your institution in China, you can download the full report as part of an Intead Plus membership. So much value. So little cost.
Ben and Patricia look forward to catching up with many of you and your colleagues at NACAC in Salt Lake City next week. Get in touch so we can tell you more about our latest research and learning (firstname.lastname@example.org).
Some great marketing tips follow. Read on...