You can’t do international student recruitment well unless you get (as in understand) international students. Given the diversity of this population (we’re talking millions of unique individuals from all around the world, after all!) — really getting international is easier said than done.
The longer you do this kind of work, the better you understand international students’ motivations, goals, and experiences on U.S. campuses. That understanding can shape your international personas, which should in turn shape all of your communications.
Knowing your market is a career-long pursuit—you never finish learning as markets continually change. We are in a changing market environment right now. Student mobility is shifting. Canada is hot. The US is strong as a destination but seeing declining numbers. More countries are investing in recruiting activities (Germany, India, China, Japan, Russia, to name just a few). Ensuring your international student recruitment strategy incorporates the voice of the international student is more important now than ever.
This is what it is about right now: Disseminating believable messages of student academic and, more importantly, career success is vital to your recruitment efforts.
There’s no better source of authentic information than the students living and learning on your own institution’s campus. And what better source than students studying business communications and journalism?
This week we share the thoughts of three talented international student columnists to follow for extra insights. On this American Independence Day, we figured you might enjoy something you can read while lounging poolside, lakeside, with an ocean view, or in the shade while waiting for the grill to heat up.
Consider this: who will you share this marketing insight with on your campus to get your institution's brand a bit more global attention?
Kudos to these three journalists. And happy reading!