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Recruiting Intelligence

Trending: SMS Marketing for Student Recruitment

We've been reflecting on all we learned at NACAC 2017 and everyone we met in the Exhibitor Hall. It seems that things keep circling back to a marketing strategy that appeals to us—and one that is still developing and is prompting puzzled looks from some of our clients and connections. "How do we incorporate and manage SMS texting in our student recruiting strategy?"

As an initial primer, below we review some of the challenges and rewards of SMS marketing, and we evaluate just a few of the many partners available to help your institution use emerging and trending SMS tools. Trust us, the SMS space is growing.

But this post is just the beginning. Like so many of the emerging technology tools over the past decade, we can't stop there. We'll be publishing an SMS marketing guide and review of vendors in the SMS marketing platform space. You, as our loyal blog subscribers, will be the first to get it! Bonus, right?

Before we give you some initial SMS perspective so you can start doing a great job with this important marketing option, we invite you to meet us at any of our upcoming conference presentations. We will be presenting global digital marketing insights in Princeton, NJ at NAFSA Region X, October 23-25. We will be in Weston, FL at the 9th Annual AIRC Conference, December 6-9 and in Miami Beach, FL at the ICEF Workshop, December 11-13. Reach out to us for a cup of coffee and a conversation! We always love to connect.

Read on for some help developing your SMS student marketing plan.

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Are Facebook Users Really 3X Smarter Than Instagram Users?

We have another valuable digital marketing tool available to help you with your international student recruitment plans. Some of the statistics might be a little surprising on the surface. And we all know that statistics, on the surface, are not always what they seem.

For instance, did you know that based on Hootsuite user data, 74% of Facebook’s user base has some level of higher education while only 24% of Instagram’s user base claims that? Think about that for a second or two. How could that possibly be the case?

Our conclusion: Instagram users don’t feel the need to report their university level on their profiles. It’s just not that kind of platform. So while the statistic remains accurate, the story the data tells requires a bit more thought. Instagram users are not less intelligent. Seriously, some of our best friends are Instagram users. And we think they are quite smart! (Shhhh, we have to say that. They subscribe to this blog 😉).

With today’s blog, Emily used a Hootsuite report to develop a comparison of some of the global social media platforms by age of users, education level and global location among other key stats. The information is both thought provoking and helpful as you roll out your student recruitment social media/digital marketing strategy in key regions.

Be sure to tune in next week as well. We will share more information on virtual communities focusing on messaging apps like WeChat, WhatsApp, and even SnapChat.

Meet Us in Denver @NAFSA 2016: Learn from our latest research on how current global economic and political events impact students’ plans to study abroad. Schedule a time to chat with us during the conference.

Please read on for the link to our downloadable Virtual Communities Worksheet…

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Are Saudi Students Key to Your Recruitment Goals?

How many mobile devices do you have? You got your cell phone, your tablet… Turns out in Saudi Arabia, a heck of a lot of people have more than one mobile device, too. We Are Social reports that the number of mobile subscriptions as a percent of total population = 173%.

Yes, More mobile subscriptions than there are people! So, we’ll ask you again, as we have in so many of our posts, is your international student recruitment content mobile friendly?

Let’s get to the point of this post: Saudi student recruitment. In the last few years, students from Saudi Arabia have certainly left their mark on international higher education. With the growth of government sponsored scholarship programs, such as the King Abdullah Foreign Scholarship Program (KASP), the number of students from Saudi Arabia studying in the U.S. for the 2014/2015 school year jumped to just about 60,000. That's an 11.2% increase from the previous year, according to the International Institute of Education (IIE). With numbers like these, you should be paying close attention to this market.

And most of you are. Paying attention that is. In our conversations with our colleagues at many institutions, we hear concern. A strong reliance on Saudi Arabian students to help meet recruitment targets might be leaving institutions vulnerable. Not unlike the reliance many schools have on Chinese or Korean students. When the political or economic winds blow, it affects a significant swath of your international student population.

You are not alone in this vulnerability. So we asked Emily, our international blogger, to dig into the international student recruitment scene in the land of Saud and let us know where and how to focus our recruitment efforts. As usual, she did a great job and found some really interesting research.

BOTTOM LINE: Potential changes being enforced by the Saudi Arabian Cultural Mission (SACM), are affecting how many Saudi students are studying abroad and the funding available. However, many Saudi students are able to pay their way, independently. When recruiting in this particular market, it will be essential to brush up on your Saudi cultural knowledge and reach out to prospective students online. Mobile phone apps, YouTube content and targeted landing pages will put you ahead of the competition and help you meet your recruitment goals. There's a lot of information in this post, read on...

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Intead AIRC and ICEF 2015 Slides Now Available!

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