Last week, we put your prospective students’ SOS call on your radar.
Today, we’re going to show you exactly how to answer that call.
(Those of you reading to the end of this post, we can feel your thanks. You're welcome).
From the Naviance data we covered in Part 1 of this series, one thing is clear: your digital strategy and shifts in messaging are crucial right now. With COVID-19 agitating the waters, many students (domestic and international) are lost at sea in the college search and decision-making process. It’s your job to throw them all a life jacket. Metaphor alert: that life jacket is: engaging, informative, customized digital marketing content.
Students will be receptive to your messaging this fall. They want your guidance. Do you know what to say?
With the help of more Naviance data and our own market research, this week’s post is all about the how, where, and what of your digital marketing messaging in this unfamiliar time of COVID-19.
Our goal: helping you create messaging that will guide your prospects through those choppy waters…right to the safe harbor of your institution. Don't worry, we’re done with the ocean metaphors now.
Read on for the digital tools and key topics your prospects need this fall and how to incorporate them into your admissions and enrollment strategy.Read More