Listening to a radio interview this past weekend, I heard a fantastic analogy from a recording artist describing why she collaborated with others on her most recent album:
When you go to the playground and bounce the ball off the wall by yourself, you know how it will bounce back to you.
Collaborating with other talented people produces more than you can produce by yourself. And it often produces the unexpected bounce that takes your project to the next level. Today we will look at a digital marketing case study for a campaign we ran in India, Brazil, and the U.S.
This is our second post in our enrollment management series addressing the question of how much of a media budget do you need to succeed with your digital student recruitment campaigns?
The answer: Benchmarks are the signposts to improvement and success. When you run campaigns, you capture the data that tells you how to improve. Collaborate with us and we will help you get the desired campaign bounce (not bounce rate – that’s something entirely different ; -)
We are providing our community with case studies offering a level of detail you simply do not find out there. We look at case studies offered up on other websites and often we are perplexed by what their definition of “case study” is. What we are providing: actual campaign results to help you know if you are doing things right.
Our recent enrollment marketing campaigns for a range of institutions have targeted student audiences in Kenya, South Africa, Ecuador, Colombia, Brazil, Italy, France, India, and of course, the US. Campaigns on the horizon will target recruitment stalwarts: China, India, and South Korea as well as Australia and Canada.
Pro tip: you’ll want to share these posts with your team. Better yet, get them to subscribe to our blog.
And here is a link to last week’s Intead Blog and Case Study about Kenya and Ecuador in case you missed it.
Read on for perspective on the talent and budget needed to make your next digital student recruitment campaign even more successful.
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