Don’t blame Gen Z, but their insatiable appetite for social media can create quite the content grind on the backend. We hear it from our clients. Why must engaging social media platforms like TikTok and Instagram, which afford marketers all the playfulness and flexibility you could ever want, require so much time and attention? It’s the lament of the modern marketer.
Content creation is not time intensive. You can use ChatGPT and crank out reams of it in minutes. (As if!)
See last week's post for our perspective on the use of ChatGPT for enrollment marketing (or any marketing).
Engaging, authentic, effective content creation is highly time-intensive.
Our advice: stay calm and scroll on. Sometimes, you just need a little inspiration from others who are playing in your same space.
Opportunities to Meet In Person
The Intead team is gearing up for some amazing presentations and we hope you can join us.
- 2024 AIEA Annual Conference in DC, Feb 18-21, 2024
- ICEF North America in Niagara Falls, Canada, May 1-3, 2024
- NAFSA 2024 Annual Conference and Expo in LA, May 28-31, 2024
Let us know if you’ll come share a cup of coffee and a conversation about all things global and digital (email@example.com)
So today, we invite you to pause for a quick competitor looksee. We’re not talking about fast-moving trends – those fleeting fads are here one day and gone the next, literally. Remember Wednesday’s (Jenna Ortega’s) dance on TikTok? 22 billion views in 2023. Loved it, right? Not so much on anyone’s mind today, though.
You can always check TikTok’s Trending Intelligence for the latest. Instead, let’s focus on more lasting ways to use social media in your digital marketing. And yes, we will be checking on what your peers are up to.
So, read on to get an edge in your social media strategy and draw inspiration (or perhaps critique) from a few real-world applications.