Your Asian student communities are hurting right now.
Nearly 3,800 hate incidents against AAPI individuals were reported from March 19th, 2020 through February 28th, 2021 according to the Stop AAPI Hate reporting center. Nearly a third of Asian Americans report having experienced racial slurs or racist jokes since the beginning of the pandemic, this from a recent Pew Research Center survey. Then the killings in Atlanta last week.
As global leaders responsible for the safety, growth, and development of diverse student populations, what institutions say and do at this moment matters. And hashtags and statements of solidarity are not enough (they never are).
We, as a higher education community, do what we do because we believe in the power of cross-cultural communication and diverse student populations to move the world forward.
As the Intead team, that often means making space for those student populations (and their parents) to speak and be heard. We know how crucial understanding and listening to those thoughts, fears, and needs are to fostering a student-first ethos on your campus. It is this work that allows you to more effectively support all of your student populations, especially those most vulnerable to systems of racism and xenophobia, as well as the disturbing hate and violence that occurs as a result.
In early 2021, with this terrifying climate of rising anti-Asian sentiment in the US and views of the US among global allies reaching its lowest point in nearly two decades of Pew Research polling, we set out to understand how Chinese parents specifically are feeling now about sending their students to American institutions.
In partnership with WholeRen Education, an AIRC-certified agency and a trusted advisor for tens of thousands of Chinese students and families since 2010, we surveyed over 20,000 Chinese parents, the vast majority of whom currently have undergraduate and graduate students enrolled in US institutions, as well as parents of current high school students considering higher education. With a better than 5% response rate, we had more than 1,000 responses to analyze. We then followed up with a focus group to dive a bit deeper into our questions. We conducted all of this work in Chinese.
Some of the findings will likely surprise you. As academic leaders we see the news, we talk to our students, and we hold an entirely justifiable anxiety for our current Chinese students as well as the recruitment path to bring new Chinese students to our campuses.
The information we’ve gathered is incredibly important to your work. But more importantly, it points the way forward for your institution in how to help parents and students feel confident and safe in their decision to study in the US.
Read on to download your free copy of our new market research report, Is There a New Chinese Mindset on US Schools?