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Recruiting Intelligence

Is Your System GDPR Ready? International Recruitment Edition

It has been all over the news (and likely all over your inbox) – the new General Data Protection Regulations are coming into effect this week on May 25th. Are your data systems ready? Are you? 

The new regulations will require affirmative consent or opt-in from all leads gathered from the European Union. You may already know that your institution has taken the appropriate measures to comply, but have you read your new privacy policy in-depth? Do you understand the real implications on the day-to-day use of your CRM and your interactions with students? 

One last shameless plug, if you're going to be at NAFSA next week, let us know! We would love to meet you. Our session with Monmouth and Temple Universities on building internal alignment for international recruiting is on Wednesday at 1 pm. We promise a good show with real learning. Connect with us at info@intead.com.

Now, a high level review of what we should all understand about the GDPR and your role in protecting prospective students' data. We look at the regulations and the consent processes in a positive way: This is a form of pre-screening your inquiry list. A far greater percentage of the leads you capture will have a high level of interest in your institution.

Read on to find out why...

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List Purchase vs. Lead Generation

So many international student lead generators….so few real conversions. The challenging truth is that there are no simple fixes to global marketing, though many companies pitch them.

List providers and university search sites offer an understandable allure to over-worked and under-resourced student recruitment professionals: thousands of leads, obtained with the swipe of an institutional credit card. But like everything else that sounds too good to be true, there’s a catch. Kind of a big one.

Give this week's post a read and consider the value of unique lead generation campaigns – and then attend our session at NAFSA to learn how you can pitch the idea and build internal support for all of your international recruitment efforts. Join us at our session: "Who's Got Your Back? Building Internal Support for International Recruitment" on Wed, May 30 at 1 pm with  Dr. Martyn Miller, Assistant Vice President for International Programs at Temple University and Dr. Jon Stauff, Vice Provost for Global Education at Monmouth University. 

Valuable information follows. Read on...

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