We report on student mobility trends in all of our research. Where are they going? What influences their decisions? How do we reach them with really great information to help them make informed decisions? These are the questions we ask and answer as marketers and communicators.
IIE data is always useful as a historical view of what happened over the past few years. What we also look for is data that is more immediate. What is happening right now. Better yet, how does what is happening right now affect what will be happening next year and beyond. The attempt to produce crystal ball predictions that have a bit more grounded intelligence and bit less unpredictable magic.
One of IIE’s figures that is helpful from a policy level and industry advocacy point of view is the size of the market. Education is an export for most countries and here in the US, IIE has helped us value that at roughly $36B. That is the value of international students coming to the US and spending their money on tuition, housing, food, transportation, clothing and of course, the BIG decision between Beats headphones or Jaybird wireless earbuds.
But we wonder how does this $36B relate to the GLOBAL student mobility market?
Read on to find out.