As we settle into 2022, we can't help but think about journeys – those we've been on and the ones we're embarking on now. Two important processes are staring us in the face right now. One for our prospective students and one for us. In reality, both are for us:
As enrollment management professionals, we know the elements of the student journey – from evaluation of the options, to defining the shortlist, applying, and then making the final selection – and all the small stops along the way that influence the student’s ultimate enrollment decision.
When we talk about the student journey, we think about everything we can do from a marketing and communications point of view to put the right information in front of prospective students at just the right time. What is our team doing well? What tools do we have in place? What are we missing? Our answers to these questions speak to both the application season and budget planning process.
If you’ve not yet downloaded our framework for budget planning (1-page chart), you’ll find some helpful insight there. Simple, straightforward steps to clarify your rationale for funding one recruitment project over another.
If you are attending the 2022 AIEA conference in New Orleans (Feb 20-23), be in touch and we’ll find time for a coffee and an exchange of ideas.
Read on for a helpful review of what the student journey is all about given the new twists and turns that the past two years have forced upon all of us.Read More