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Recruiting Intelligence

Ben Waxman and Liv Radue

Welcome to Vietnam: A Look at Student Mobility

During the 2017-2018 academic year, the enrollments of new international students in U.S. higher education fell for the second year in a row, dropping by 6.6 percent.

There’s definitely one country that hasn’t received the memo: Vietnam.

The number of Vietnamese students in U.S. colleges and universities has steadily increased over the last decade.

What is next in terms of student mobility from Vietnam? Let’s explore what has influenced this student mobility as well as glance at what the education system is like for those at home and what changes may lay in store.

And if you want to know more about student mobility and other global market trends, we have an entire resource library to offer. Check out all of the material you could have access to with Intead Plus and our new, more affordable Bookshelf Membership.

We use the data and perspective shared in this blog to support our thinking about which degree programs have the most value to this set of prospective students and how best to position our clients to leverage the opportunities out there.

Our mantra: each global market needs its own targeted marketing plan and approach.

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Going out of Business: Many Institutions are Struggling. Notice Any Red Flags?


If you follow the trends of higher education, you’ve no doubt heard the prediction that 50 percent of the country’s colleges will be bankrupt in 10 to 15 years. And that perspective has been touted for the past 20+ years, so…we need to take it with some salt.

Still, we have seen an uptick in closures and mergers of late. This is worth looking at because, there is some truth to this prediction and we’d be fools to simply say, “Never gonna happen.”

There are plenty of industries that have gone through these kinds of retrenching or refocusing. In the world of Mergers and Acquisitions, any business is broken down on paper for its assets and liabilities. Assets are considered for liquidation – the idea of “selling off the parts.” This is happening in academia as well. Harsh but true: profitable departments or schools within an institution are being “adopted” by other stronger institutions while the rest of the weaker institution is shut down.

Before we all consider our college diplomas to be rare antiques, is there any way to safeguard against this trend?

Below, we share some perspective on different options being considered and some resources you may want to access for a deeper dive. Here’s one of them: Our non-traditional student recruitment ebook: Quality. Cost. Convenience. The extended edition on Intead Plus gives you marketing planning insights, sample personas along with case studies from nine very different institutions.

Next week we'll be talking about long-term vision and growth. But before we get there, we need to understand a bit more about where we are now.

Do you want the good news or the bad news first?

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Credentials and Badges: Adding To or Supplanting Degrees?


They say that fifty is the new thirty, but what may be a more reliable maxim is that college is the new high school. It has been true for a while that undergraduate degrees are becoming the minimum standard for employment, as opposed to a high school diploma—a fact that has led to a great uptick in college graduates working for minimum wage.

The trend has continued upward with most incoming college freshmen expecting to earn a master’s degree after graduation. Master’s degrees are now as common as bachelor’s degrees were for most of our parents’ generations. In the U.S., more than 8 percent of the population has one, which is a remarkable 43 percent increase from where that number was in just 2002.

With so many well-educated job seekers, what is setting some graduates apart? Credentials.

Read on for our take on what is driving this trend and some perspective on how dangerous your institution's sluggish pace of establishing new degree and credential options could be.

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