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Recruiting Intelligence

#EdTech for Career Prep in the Digital Age, Part 2

With your university years over, you are facing the end of your traditional education and the start of your career. You are done sitting through classes and handing in academic assignments. No more finals!

Your students have worked so hard to reach this point. And they’ve spent a fair amount of time researching their career options. Did they do all they could to maximize relevant work experience while in school? Internships? Career networking? Resume writing, LinkedIn profiling, interview practicing, alumni outreaching, job board searching, cover letter writing. This career entry thing is hard work!

Has your institution done all it could to help them pursue the career and land the job?

This is what education is all about. Transitioning the learner to then practice their craft, use what they’ve learned.

This is the second half of a two-part series on how to help students cross the bridge to employment. In Part 1, we spoke about EdTech that can help students prep for careers through mentorship and coaching, as well as platforms for virtual work experience, where students can do some of the daily tasks of their chosen career in an online micro internship. What other resources are out there to help strengthen their profile and seal the deal?

(Read on.)

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#EdTech for Career Prep in the Digital Age, Part 1

Going to College Question: Is it the journey or the destination?

Answer: It’s both, but the destination must be worth it.

After years of classes and seminars, learning and discourse, pizza and so many late nights (SO many late nights), the goal of attending university is for a student to find a job.

A university able to give confidence about the future to their prospective students will be in a stronger position than their peer institutions. Career placement stats are found on most university websites. But how about something more concrete? How can you differentiate?

In a two-part series, we are going to talk about ways that your institution can help students arrive at that destination. There are some very cool career prep resources available.

This is about career mentoring and coaching and how your students find the professionals with employer insights and connections—either from within your faculty, administration, alumni pool or through emerging tech tools (#EdTech social platforms).

The destination of the university journey is of course a job (better yet, a career). Talking to domestic and international students regularly, their focus is, of course, on their future.

“What will I do with this degree? Will it have value to me?”

Connecting to your alumni is an essential part of all of this. And yet, universities are investing so little in their global alumni as a new student recruitment resource. If you’ve not already done so, download our Global Alumni Management: State of the Field research here.

And read on for our review of Career Prep tools and resources…

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EdTech Goes Collaborative: Social Learning Platforms

First Marketing Question Today: Making better decisions based on gathered and distilled information -- Isn’t that the skill education is seeking to instill in all of us as we grow and advance through life?
 
Second Marketing Question Today: To whom do you turn for help with important decisions? Put another way, who are your influencers?
 
Main Message Today: You don't want to be that institution that gets the comment, "Huh! We don't have that," when all the students are home on break.
 
After recognizing the opportunities in EdTech, Unibuddy has grabbed the reigns and created a program that allows current students to discuss the merits of their universities with prospective students. The benefit: students in the college-seeking process are able to authentically hear the pros and cons of different universities from their peers and are able to make an informed decision.
 
Peer-to-peer support is an essential part of the human experience. Peers, colleagues and mentors
provide support in many forms today and it is increasingly digital. Sure, the shared cup of coffee and conversation at a table in some quiet corner has its draw and advantages. But really, digital has taken over the advice department.
 
In our continuing series exploring EdTech, we are looking into social learning platforms
and how they are providing your students (and you) with new ways to move forward. It is the power of collective wisdom.
 
This is going to be good!
 
We touched on these highly-visible resources in this blog in March, discussing learning
management systems (LMS) and social learning platforms.
 
We’re pretty confident you’ve already checked in on at least one social media platform today before even reading this. As you know, your students are spending their days Snapchatting, Instagraming, WhatsApping, WeChatting, (and some even Facebooking! - they might admit that one grudgingly ; -), in an effort to stay connected. Most of their interactions on their device of choice is peer-to-peer. Social learning platforms provide the same type of connection, but the focus is on students, teachers, parents, and alumni interacting to learn, collaborate and get creative with a goal in mind...less mindless, more directed.
 
What’s all this mean to you and your institution? What does it mean for student recruitment and student retention? (Read on...)
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Click Here to See Your Future

The future is digital. We’ve heard that in so many ways that we don’t really hear it any more.

Well, here’s a reminder: the future is digital.

We now hold so much computing power in the palm of our hand. Here’s an indicator: if you used a time machine and took one of today’s mobile devices back to 2010, just 10 years ago when the first iPad came out, and showed the development team what you could do with it, what and how you can connect with others around the world, most would be wowed.

Yet, a few would respond with, “That’s it?”

Leaders saw all of this coming and took the steps to usher it into reality.

Last week we discussed the increasing number of university and college closings. These institutions had a very hard time being even slightly nimble. Their leadership teams somehow misread economic trends and the difficulties we are all grappling with became insurmountable.

If you're seeing the warning signs we mentioned last week, our global research is a great resource to tap into and we're always here to help. This week we launched a new, highly affordable Intead Plus subscription option. Check out what the new Intead Plus Bookshelf Membership has to offer and get back to us. 

What we all need are more visionaries to help us navigate to the future. We need the folks who are thinking far ahead, envisioning future opportunities and then developing the executable plan to get us there.

Are you up for it?

Read on for some tips on maintaining a future focus for long-term growth.

[read on]

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EdTech: Coursera’s Role in the 4th Industrial Revolution

Move over, American Inventor Eli Whitney, we’ve come a long way since the cotton gin. We are in the midst of the booming Fourth Industrial Revolution.

Just in case it has been a while since you’ve been in a history classroom, here’s a tiny refresher:

  • First Industrial Revolution—mechanization
  • Second Industrial Revolution—mass production
  • Third Industrial Revolution—automation
  • Fourth Industrial Revolution—cyber systems and networks

If you need to brush up on your history, there’s a course for that on Coursera—the newest EdTech unicorn in the revolution.

Valuable Side Note: boosting conversion rates & measuring communications effectiveness. Our NAFSA session is coming up and we'll be discussing how to improve your digital connections with international prospects. Intead and NEU offer up best practices. Check it out our fun 49 second promo...

Join Intead Plus


But why is Coursera such a big deal in this modern revolution? Read on...

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Getting Smart about Edtech: Learning Management and Social Learning Platforms


OK, let's stay focused people!

So there are a few bad eggs out there doing admissions really, really wrong. You are not doing it wrong. We are not doing it wrong. We've got work to do, so let's ignore the headlines and get back to doing our jobs.

Just a few weeks back, we wrote about the growth and growing competition in the world of “edtech:” a broad term for the array of technologies designed to enhance learning, streamline the administration of educational programs, and improve student outcomes (find the post HERE). 

Current thinking divides the area of edtech into 8 segments and we will be discussing each of them in more depth this year. Our next Can't Miss Event is a webinar on Artificial Intelligence and its relationship to Machine Learning and Predictive Modeling. What does all this mean for international and domestic student recruitment and retention? 

Join Ben and Ashish Fernando, CEO of iSchoolConnect for an exclusive Intead Plus webinar on March 28 at 1 PM EDT: Artificial Intelligence for Higher Ed Explained.

We’ll be sharing valuable data about online behavior and technology trends, as well as case studies that will help you understand the role AI can play in optimizing your own student recruitment and retention plans. 

Register for the Webinar

Let's put it this way: It's a heck of a lot more than filtered lists and chat bots. And we are afraid that many others in the field are not thinking broadly enough about how this all works and what it truly involved. And of course, the consideration of what is affordable for the value.

Join us live—or if you can’t make it, heads up that Intead Plus subscribers will have exclusive access to the webinar recording (trust us: this is one you’ll want to refer back to and share with colleagues).

In our blog today, we are not about artificial intelligence. Instead we are focusing on edtech’s potential for better connecting students to resources and each other. Ensuring that students can easily connect with enriching materials and their fellow learners is a pretty basic goal of every educational institution...and yet, one that can be surprisingly difficult to do efficiently and well. And while technology can’t solve every problem...it sure can help a lot.

Read on for our review of 2 primary buckets of helpful edtech tools: learning management and social learning. What do these terms mean? How can they be helpful? And if your institution is already using these kinds of edtech tools, how can you know if they’re working?

Good questions—let’s get going.

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Competition In Edtech Is Off the Charts

Every time we turn around there is another set of edtech companies showing off their wares. At NACAC, NAFSA and the American Marketing Association’s Higher Ed Group, everyone has a tech solution.

We’ve been watching the rise of edtech and loving the growth and the disruption. From offering new ways of delivering educational content to how we confirm that students are absorbing that content, there are beautiful things happening. And the data being collected is going to help us all improve our education outcomes.


There are more than 15,000 companies in some form of edtech position. And by some estimates more than $50B (likely more) has been invested in making them grow. Some of the names are familiar to you and some are new to all of us.

But everything is not rosy here. All too often, the marketing for these companies shout out “Artificial Intelligence” and “Predictive Modeling,” when they are anything but “intelligent” or “predictive.” If you scratch the surface when you meet them at a conference, you’ll find that their “predictive modeling” is simply filtering their list purchases in sophisticated ways. We're thinking their marketing pitch might be better termed “Artificial Modeling.” To wit, they are selling stuff with no substance.

Intead will be doing a series of posts and webinars with industry leaders addressing edtech in the coming year. We’re excited to shine a light on those that are doing incredible things. As always, our Intead Plus members will get the best stuff from us.

Please read on for a nice summary of the wonderful ways edtech will transform the classroom, our employees, and our lives in the years to come.

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