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Recruiting Intelligence

Breaking the Ice: What’s New with EdTech Accelerators?

Our calendar is full of conferences and events where we’re presenting on the latest education, recruitment, and EdTech trends. And if you’re familiar with these conference circuits, that means you’re also familiar with the mixing and mingling time. From coffee breaks to cocktail hours, and maybe even the line for the bathroom (hey, you never know where you’ll cross paths with a potential new contact), the networking opportunities are everywhere.

If you’d like to schedule some time to chat with us at your next conference stop, let us know HERE, and don’t hesitate to say hello if you spot one of us in line for the cheese and crackers.

And because you really shouldn't always lead your conversation starter with, “How about this weather we’re having?”, it’s important to have a few relevant industry soundbites in your back pocket to break the ice.

So, what’s a go-to hot topic right now that shows you are both worldly and in the know?

This just in from Singapore: there’s a new model for EdTech accelerators.

Read on to find out what’s happening in the EdTech acceleration space, how it is changing, and what might be coming soon to a cocktail hour conversation near you.

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Tangles in the World Wide Web: Internet Interference & You

Sometimes, the internet can feel like the wild west. Yet readers of this blog and international recruitment pros know: things are not as free-wheeling as they may appear. Around the world, government restrictions on internet access abound. 

You may already be familiar with specific platforms that are not accessible abroad – Google SEO efforts won’t help you reach students in China, prospective Indian students probably aren’t seeing your Tweets, and Iranian students can’t freely access Facebook, for example.

But are you keeping your eye on government internet interference in your target markets more generally? And do you have a plan for how to respond if channels that were once your online go-to’s cease to be available to the students who you most want to reach?

Read on to see how you can be aware and protect yourself against potential changes...

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Consider Retention from the Point of Offer

Let's start with a Happy Diwali to all our friends who celebrate! We share wishes for prosperity, wisdom and peace to all. And with those well wishes, we want to consider ideas about student retention this week.

When do you start thinking about student retention? Have you looked at your retention data lately? Our thought: we all need to think about retention from the get go, from the point of the admissions offer.

This week's post offers perspective on the advantages of this approach and some tips you'll want to consider as part of your communications plan. If your retention stats are not where they should be, and those stats will vary by type of institution and program, this post is for you. Frankly, even if your retention stats are where you want them to be, this post is probably still a good one for you.

Want to learn more from us? Intead will be at NAFSA Region X in Princeton, NJ, October 23-25. Two presentations with our latest recruitment insights:

  • International Recruiting…From Your Backyard with Bill Mena, Director of Boarding and International Admissions at Sandy Spring Friends School in Maryland, and
  • Know Your Chinese Audience: Using Personas to Guide Your Marketing with Ita Hemouet, Director of Admissions, International Research & Strategy from Massachusetts College of Pharmacy and Health Sciences University in Boston.

...or set up a time to meet us for coffee! We can always use an excuse for that extra cup of joe! 

Not heading to Princeton this month? How about Florida in December? Our team will be at AIRC (Dec. 6-9) and ICEF (Dec. 11-13). And of course there is AIEA in DC (Feb 18-21). So many opportunities to meet and discuss our latest research (4 new e-books heading your way in the coming months - Shhhh! We are keeping that quiet right now).

But if you REALLY want to learn from the best of the best, check out our faculty at the 2nd Annual International Student Recruitment Bootcamp in San Diego (Feb 11-13). This small, hands on workshop format is for a select set of institutions making a real commitment to improving their international student recruitment program.

Meanwhile, in this week's blog we are considering retention. Retention starts with the offer of acceptance to your institution. That might seem like a bold statement – a shift in perspective, but we like to think that it should be intuitive. When you offer a student a place at your institution, you are committing to the entire process of maintaining that relationship until the point of graduation and beyond.

While it might seem hard to believe that extra effort focused on retention this early in their university process will impact your prospective students’ decisions down the road – we assure you that it can. Build your relationships early and often. Let’s take it from the beginning. Read on...

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Student Retention Depends On Great Customer Experience

Do you get a lot of credit card offers in your mailbox? We certainly do. Those banks are paying a tremendous amount for all that direct mail. And they have analyzed the ratios and response rates to know beyond any doubt that RETAINING a current customer is FAR less expensive than RECRUITING a new one. Yet they still know that spending marketing dollars to get a new one is worth it, if done right. 

This week is about recruiting and retention.

Last week we borrowed from grocery store market research to learn about marketing your student outcomes. This week we will borrow from industry again to consider how international student experience relates to student retention. In other words, how to keep your customers happy. (Hint: listen to them).

We know that student retention is important. Your goal is to get them in the door AND see to it that they earn their degree. That produces satisfaction for everyone involved, on many levels. Here’s the thing: NAFSA’s research says your perspective on what keeps a student is likely different than the student’s perspective on the same thing.

Bottom Line: Current research from NAFSA suggests that international students want more internship and job opportunities and they will move around to find them. Setting clear expectations about what you have to offer before students arrive and listening to what they are really seeking from you will go a long way toward creating the student experience that results in retention and degrees earned.

We are full of questions today, and Emily is ready to step out of the box and tell us more about how student experience drives retention. And how you can drive student experience.

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Are You Prepared for an Influx of International Students?

Does this sound familar? Your institutional leadership has announced that you will be embarking on a campaign to increase your international student population. By 2017 you need to increase the number of international students by 100, 500, 1000 students. Are you really prepared for an influx of international students?

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Have You Tried Meet Ups - A New Way to Interact with Prospective Students


This past summer, the Chinese student organizations of the Big Ten universities  hosted meet-ups in Beijing and Shanghai. During the events, 600 interested Chinese students and parents went to the Shanghai Kempinski Hotel and the University of International Business and Economics in Beijing. Learn more about these events and how you can use Meet Ups for your university.

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Retention Starts Day One

What's the buzz in international higher education right now? Retention. Everyone is talking about retention. Why is retention so important? When should institutions focus on retention?

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