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Recruiting Intelligence

One Million Student Prospects Vanished This Spring

Just poof, gone!

But we know where they are hiding.

An excerpt from Jeff Selingo’s highly anticipated forthcoming book, Who Gets In and Why: A Year Inside College Admissions:

“A student’s name is sold by College Board, on average, 18 times over her high school career, and some names have been purchased more than 70 times…The coronavirus prevented more than a million first-time SAT takers in the high-school class of 2021 from taking the test this spring or summer. The canceled ACT/SAT doesn’t only leave rising seniors lacking a score; it also results in the loss of names for colleges to fill the top of their recruitment funnel.”

 

If you have typically used those purchased names to fill the top of your recruitment funnel…it’s time to rely more heavily on digital marketing to generate those leads.

Generating your own leads instead of purchasing them produces prospective students who have clearly expressed interest in what your institution offers. Higher quality prospects produce more efficient, lower cost results. In the end, a streamlined recruitment process to fill your classes.

But contrary to what Facebook and Google might have you believe, a successful lead generation campaign is more than just a few clicks in an ad platform. You’ve got to have the expertise to set up your audience criteria and so much more.

If you are concerned about meeting your enrollment targets, may we suggest a bit of help from the Intead team and our Intead Plus resource library?

Our Intead Plus members have access to the worksheets and data that help them justify their student enrollment marketing plans and craft targeted, ROI-positive campaigns. A year-round resource, Intead Plus offers strategic support, data analysis, recruitment planning, student personas, and industry perspective.

Oh, and did we mention that we are offering steep Intead Plus membership discounts to state consortium members? Study Illinois started the trend and now it might be available to you.

If you are a member of your state consortium, be in touch: info@intead.com.

Read on to figure out where those 1M students went and how you can reach them.

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The GROWING Pool of Enrollable Students - Part 1

Despite the dire headlines throughout the academic industry addressing the "looming crisis" and the excellent research on the topic from so many great sources (thank you Chronicle of Higher Ed), the availability of college-ready students is growing at a rapid pace.

How could we say such a thing!!??!?

Everyone knows the pool of high school students is going to fall off a cliff after 2024-2025, right? The demographic trends lines have shown this for years!!! The big academic marketing and analytics firms (you know who we are talking about) are pushing their predictive analytics services as your holy grail and so many institutions are buying into it.

Not so fast! Please, not so fast.

Welcome to our three-part series on Non-Traditional Student Recruitment. You will want to share this one with some key colleagues at your institution. There’s a theme to this series: Be Nimble!

Research and analytics must lead to action and results. And 36 million potential students could be evaluating your institution right now. Do you have the right advisers and team to help you be nimble and capitalize on the opportunity?

A recent comment from a highly experienced senior procurement officer regarding her institution’s contract with Intead, “There is no other company that could do this project for us.”

Listen to the Voice of the Customer

A time of change does require expenditure. Knowing where and how to spend is the key. The big question: Will the board-level advice you are paying for pay off for you?

Answer the bigger question that is actually going to improve your enrollment numbers. It is a question that your audience (students) are asking and you need to be able to answer:

“I want to move from here to there. Have others like me been able to do that?”

Read on for the clear direction for enrollment growth. It is not simple, but it is the future…

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New Global Research: 2019 Edition


Intead’s Research Advisory Board has been guiding our latest work to help inform you of your next student recruiting moves. You can thank them as you pass them in the Nafsa convention hall this week. Meet them HERE.

The data, the infographics, the student insights…so much to consider, evaluate. Our ultimate goal: figure out how it all informs the marketing and recruiting plans of our clients.

I was just in New York City with Unibuddy (Nafsa booth 433) for their well-attended mini-summit. This peer-to-peer student conversation platform is really taking off and proving itself valuable as a recruiting tool. In the coming weeks, we will be releasing a report on our findings from an analysis of 200,000 student conversations. Great insights about powerful messaging by region.

For those of you here at Nafsa this week, I’ll be presenting alongside Hillary Dostal from Northeastern University at 2:30 on Wed, 5/29 in WCC Room 207A. Seen the promo video? It will bring you a smile in just 45 seconds…

 

Below, we share our insights on what kind of market research we think is most valuable at this point in global recruiting, given all of the many headwinds impacting our work. Intead Plus members have access to all of it.

With budget cycles coming to a close for 2019 and just firing up for 2020, now might be a good time to consider the value of the investment in Intead Plus.

[Read on…]

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Going It Alone? You’ll Want A Library

Budget year is wrapping up and once again, you’ve been informed that you won’t get the level of funding you said you needed to truly move the needle. We get it. We’ve been there. Resources are always scarce. And yes, it can be extremely frustrating.

But you are a professional and you know how this goes. You do your moment of Zen and break out your trusty strategic planning process that you keep tucked away in that part of your brain. What are your true priorities? Where can you use your limited resources to push hard and fast? The goal! Keep the real business goal in mind.

And don’t forget to bring the positive energy to your team along with the plan. We all need that spirited lift that brings the team together and makes everyone feel the common purpose.

And there’s one more thing you’re going to want to have with you: a deep and powerful resource library that guides your strategy and execution when the inevitable obstacles arise along the way.

We got you covered. Read on...

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What Do You Want to Learn? Vote for the Next Intead Webinar

Please, share your ideas with us! 

Every day we spend time lovingly crafting content to help you and your team build a stronger approach to international recruitment. 

This week we simply want to know: What do you need most?  What would you like us to research?

As we continue to expand the offerings available as part of Intead Plus, we want to ensure that we are creating content that fills your needs and effectively supports your recruitment team. With so many facets of the recruitment process, there are so many possibilities! That's why we ask you, our loyal readers, to let us know what you need, right now.

Please take 30 seconds to fill out a one-question survey and let us know what you think!  

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The best-kept secrets in international student recruitment?

International student recruitment is hard work. So, when there’s help to be had, it’s silly not to take advantage... right? 

No, we’re not talking about hiring Intead to help you craft the perfect marketing plan (although...).

What we’re talking about right now is affordable, in-country support that not enough universities are using. We describe these options (and so much more) in our updated 88 Ways to Recruit International Students.  

That's right! The SECOND edition of our seminal ebook is now available as part of the Intead Plus membership. Fun fact: more than 8,000 of your global colleagues downloaded the first edition. And as part of the package, you'll have access to our exclusive webinar with Karin Fischer where we will reveal our latest findings about Indian and Chinese parents' perspectives. Gain a few new insights into what these important decision makers are thinking about a U.S. education for their children. Sign up now for the June 26 webinar.

The best-kept secrets we’re diving into in today's blog post are US government resources that can make a big impact on your recruitment efforts—and are accessible even if you’re on a budget. Please read on...

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Where International and Non-Traditional Meet

Where International & Non-Traditional Meet

Dr. David L. Di Maria, Associate Vice Provost for International Education, University of Maryland Baltimore County, is a renowned expert on international education. Dr. Di Maria previously served as the President of the American International Recruitment Council (AIRC) and Chair of NAFSA’s International Enrollment Management Knowledge Community. We’re delighted to have him as a guest writer here on the Intead Intelligence blog.

Before you dive into Dr. Di Maria's wisdom, we need to share the opportunity to gain wisdom from one of our other industry's leaders: Karin Fischer, veteran education industry reporter whose stories appear in the Chronicle of Higher Education and the The New York Times will team up with Intead CEO Ben Waxman to explore current political perspectives coming out of China and India. 

Upcoming Intead Webinar: What's Politics Got To Do With It? Depends on Whom You Ask.

This post below is adapted from Dr. Di Maria’s recent piece for The EvoLLLution: How to Make International Learning Opportunities More Accessible to Non-Traditional Learners.


It’s simple: non-traditional students are changing the landscape of higher ed in the U.S.

The typical “traditional” college student is 18-to-24-years-old, living on campus, and financially supported by parents. That archetype is fading into history. More and more, students are…

  • Embarking on degrees while juggling careers, kids, or parents who they support
  • Living off-campus
  • Completing their education online
  • Taking courses part-time

These students are rapidly becoming the new traditional. And yet, they are too often left out of the global learning community.

How do we fix it?

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