Recruiting Intelligence

In 2019, the Intead team along with FPP EDUMedia conducted primary research to assess the influencers, interests, and political reactions in African and Latin American student populations to help institutions like yours tap emerging, or what we now consider, evolving student markets. 

More than 12,300 international students from over a dozen countries responded to our survey. What we learned has helped shape some really important conversations with clients looking to broaden their international reach.  

Enrollment ambiguity continues to push us to explore new opportunities. We encourage you to return to this research for still relevant guidance as you look for ways to grow, diversify, and strengthen your international recruitment strategy.  

If you want to chat about how you are building your Fall 2024 strategy or the tactical execution approaches we have found most valuable, Ben and Iliana will be at the NACAC conference presenting alongside our colleagues from AIRC and Middle Tennessee State University on Sept 22 in Baltimore. Can we schedule a time to chat? Coffee's on us! 

We know folks are short on time and just want us to get to the actionable points. So, we took the key ideas from our previous research and put them into a one-pager comparing Africa, Central America, and South America. You can grab that at the bottom of this blog post.  

In the full Emerging Markets e-book, available to Intead Plus members, you will find very helpful recruitment strategy insights: 

• How your university can best appeal to student prospects in specific evolving regions and countries (segmentation)  
• Influential messaging tips that highlight your strongest differentiators (stand out in the marketplace)  
• Effective distribution channels to reach your target audience with those differentiators.  

To get the free one-page comparison, read on… 

As your institution strives to hit ever-more ambitious enrollment goals we know that you are focused on the future.

Part of that future, for those up to the challenge, will be putting great effort and resources into diversifying your student source countries. With shifts in student mobility, declining enrollment in English language programs, and major changes in the Chinese student market, now is not the time to rest on your institution’s laurels.

Beyond the educational, cross-cultural benefits of a more globally representative student population, broadening your recruiting channels will help you meet your enrollment targets. Your CFO and senior administrators will thank you, since diverse global enrollment = diverse revenue sources, meaning a more stable base of tuition that can weather downturns in individual markets.

But which student markets should you target? And, more importantly, how can you best appeal to those students?

Enter our latest Know Your Neighborhood eBook: a special edition report focused on student recruitment in the emerging markets of Africa and Latin America. In partnership with FPPEDUMEDIA, and their fabulous international student database, we reached out to our target markets and received more than 12,300 survey responses from students in 16 countries. Of course, we crunched the numbers and created some great infographics to convey our insights to you.

With this report you will make better and more informed decisions as you embrace and adapt to a changing global market.

From top program interests to messages that most influence students’ university selection and everything in between, we’re giving you a country-by-country breakdown of our findings, including recommendations on how and where to engage students.

Give it a read, and when you’re ready to put the insights into play, we’re here to talk: info@intead.com.

Read on for a preview and to download your copy…