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Recruiting Intelligence

Is There a New Indian Mindset on U.S. Institutions?

You’ve likely been wondering, and we have too.

We completed our latest market research to answer the question: Are Indian students still interested in pursuing a U.S. education?  The results are compelling and advantageous as you move forward to meet enrollment goals. There is so much ambiguity around student mobility right now; this kind of market research has real value.

Below you'll find the download button to access our latest report on Indian student interests.

With India being such an important market to U.S. academic institutions, Intead and iSchoolConnect conducted a 13-question survey of 19,924 Indian residents that had expressed interest in international education. We had a 3.7% response rate.

This market research about recruiting students from India follows our highly downloaded market research released in March 2021 about recruiting students from China. That report has drawn a lot of attention. If you’ve not already grabbed that one, well...

In this Indian student market report you will value the insights around attitudes towards agents, among other findings. With responses broken down by high school, undergraduate, and graduate cohorts, the report is designed to help you find the information you need, choose recruitment channels, and develop relevant and strong messaging.

Want a sneak peek into our findings (and the download button)? Read on...

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Meet Your Strategic Enrollment Advisors

As an education professional, you know deeply the power of a knowledgeable guide to expand your mind, challenge your beliefs, and push you to new heights.

Whether this guide takes the form of a favorite professor, dean, mentor, colleague (or a favorite blog), even the most experienced leaders among us can benefit from a little outside perspective and wisdom from time to time (read: always).

For Intead, that source of wisdom is our recently expanded Intead Research Advisory Board, a veritable who’s who of education industry leaders who guide our student recruitment and enrollment research on both domestic and international approaches.  

Don’t worry, we’re not just here today to sing their praises (although we could do that all day) or talk about how they help us look smart (although they do). ;)

The truth is, the Intead Research Advisory Board isn’t really for Intead. They’re here to serve you. With their expertise, we are able to provide you with fresh and deeply knowledgeable perspectives and new research and insights on topics that drive our industry and your institution forward. We’re ever grateful for their valuable work.

Read on to learn more about this powerful line-up, how their wealth of experience can help to power your institution, and the market intelligence we are working on and presenting soon.

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Leading Global CEOs: From India with US Degrees

The world’s largest democracy with dominant film, agriculture, and livestock industries has the third greatest economy in terms of purchasing parity around the globe. As a fast-growing global economy, their educated, English-speaking workforce has a strong desire to work in tech fields. They boast the world’s second-largest population of 1.3+ billion that will surpass China’s population in 2028 by current UN projections. And really, 2028 is sorta near-term at this point.

We are talking about India – the second largest source of international students in the US.

There are plenty of reasons to be concerned about international student mobility in the near term. And every reason to be confident about the future of the education industry.

Human aspiration does not disappear due to strife, especially among young people.

Academia has struggled through and adapted to changing consumer needs and demands for centuries.  Our colleagues at IIE have the historical data demonstrating the ups and downs of international education for the past 80 years or so. Now is the time to take the innovations the industry has been wrestling to implement (truly engaging online learning, truly engaged alumni networks, digital marketing and audience segmentation, artificial intelligence powered student support, etc.) and make them a reality.

Today, let's take India as an example of why international student enrollment is something important for your institution.

So many Indian students aspire to a US education. And there are tangible examples of success motivating those dreams. Let's talk about why your Indian students will be coming back to your institution, eventually...with the right enrollment marketing initiatives.

Take a look at the global tech companies that innovate with real power – IBM, Microsoft, Google, Adobe. There are some non-tech global dynamos as well. They are turning to Indian talent to lead them. Consider that many of the talented Indian CEOs playing leadership power roles on the global stage were trained in the US.

Read on to find out what academic programs were the steppingstones for these once-upon-a-time students to head some of the largest, most respected companies in the world. Is your institution on the list? Can your institution appeal to the next set of global leaders?

Here is a key question from a student recruitment point of view: Are your amazing alumni part of your international student recruitment efforts? There are ways to make your global alumni network become the inspiration for students’ hearts and minds…to raise awareness, kindle passion, and draw them to your academic programs to fulfill their dreams.

And yet, so few institutions develop and leverage their international alumni network to help future students make a really smart decision. You can change that.

Read on. 

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