+1 (978) 744-8828 Email Us                                                                                                                                                             

Recruiting Intelligence

Key Factors in a Changing Environment – Insights from NAFSA

This week, we are proud to share with you an article from our friends over at NAFSA (with their blessing, of course).

We were struck by the insightful way that this short section in International Educator's September/October 2018 edition captured today's market challenges in a realistic, unflinching light. Rather than emphasizing one factor impacting higher education (politics being a popular choice), this section takes a wider look at the many diverse conditions affecting overall enrollment.

This brief summary is evidence that many of our day-to-day concerns are not limited to international recruitment, and now is not the time to back away from building your brand internationally. As competition grows, both domestically and internationally, you want to be in a strong position to continue attracting students and maintaining your enrollment. We've all faced periods of enrollment challenge before. Shrinking away was not the answer then and it is not the answer now.

In that vein, we invite you to join our session at NACAC on Saturday 9/29 at 10:30 AM for our Presentation: International Alumni Relations: The Neglected Tool in Your Student Recruitment Arsenal?  Earlier this year, in partnership with Academic Assembly we surveyed over 1,000 US institutions on their international alumni engagement practices and needs. At this session, we will present and interpret the findings of this research and offer practical ways you can leverage your international alumni network to strengthen your recruitment and development efforts. 

We have another great collection of Intead research and insights coming out next week. You don't want to miss our Webinar: Agent Commission Structures and how to maximize your recruiting agent partnerships on Thursday, 10/4 at 10 AM EST. Register here. All registrants will receive a copy of the full report following the webinar. 

Intead works with our institution clients to help them determine the best regions and channels for their strategic enrollment plans. Our proprietary research and the custom research we do for our clients makes all the difference.

As you consider your recruitment channels, we recommend you refer to Nafsa's excellent summary of the factors we all must weigh as we adjust our enrollment plans to the current global geo-political environment...

Read More

Understanding Your Global Landscape With SEVIS Data ...and Our NAFSA Slides!

Isn’t it nice when someone just makes things easy?

At home, we love it when our partners empty the dishwasher, the kids trot off to bed without a fuss, the cable guy shows up when he’s supposed to, or the DVR remembers to record our favorite show even when we mere humans have forgotten. Everybody loves it when someone takes care of the work, leaving you to sit back and relax!

At Intead, we get that same sense of “wow, thanks!” when someone serves us up quality data that is organized clearly. It’s nerdy, we know—but if you’re reading this blog, we bet you share the same appreciation for easy-to-interpret info.

So we want to share one of our favorite datasets with you: Mapping SEVIS by the Numbers, provided by the Department of Homeland Security. And yes, we are actually saying “thank you” to SEVIS. We’re as surprised by this as you are ;-)

Read on to learn about how available SEVIS data can provide some great insights into your global recruiting efforts. This stuff can tell you a whole lot about which countries might work best for your recruiting for specific programs. It can also give you insight into your efforts to attract transfer students – international students already studying here in the US.

Below, you also will find a link to our NAFSA presentation slides about aligning your internal stakeholders and gaining the support you need to recruit. The stories shared by Jon Stauff (Monmouth University) and Martyn Miller (Temple University) gave some real world, in the trenches perspective. The slides really don’t capture all that was shared.

Please be in touch if you’d like to learn more (info@intead.com). Better yet, sign up for our new Intead Plus membership and get a continuous stream of helpful data, tools, and a Google Analytics review that can put you in a great position to strengthen your recruiting game.

Read on…

Read More

The Global Impact of International Recruitment

Last week, we attended the NAFSA Region X conference in Princeton, NJ, and had the pleasure of meeting many new friends and reconnecting with old acquaintances. 

Perhaps the most memorable conversation for Ben and Patricia was with Dr. John Sexton, president emeritus of NYU and founder of the Catalyst Trust for Universal Education (pictured above). They had a chance to talk following his plenary addressing the value of international education and the importance of the work you do. 

Here at Intead, we often reflect on the value of all of the effort you put into this whole international education thing. This week we wanted to pause and thank each and every one of you for the incredible work you do every day to sustain a volatile industry and encourage students around the world to connect and share experiences across borders. This is, "the life to which you are called," as Dr. Sexton so aptly phrased it. And you do it with such great energy and dedication. We recognize the value of the work you do and hope that you will continue to make leaps forward in the face of today’s challenges, tomorrow’s, and the next.

We are here to say: we see everything that is happening in the world and in global education, and we echo Dr. Sexton's message of staying motivated, encouraging each other and recognizing that, "Your work is so valuable." 

Need some re-energizing? We all do once in a while. Read on to reconnect with your passion and renew your vigor…

Read More

NAFSA 2017: Presentation Slides Now Available

For those of you who were at Nafsa (that was already a week ago!), we know you are still struggling to catch up with everything now that you are back (at least we are!). We hope you are taking time to enjoy an iced drink and breathe instead of getting caught up in the usual frenzied pace (we are trying on this end ;-).

We recognize that many of you were not able to make it out to LA this year, so we want to make our insights available directly to your inbox.

This year we were pleased to present two main sessions—the first with FPP EDU Media (see link below) on our latest prospective international student research on the influence of US Executive Orders and Brexit. This research will result in our next Know Your Neighborhood report – our team is hard at work on that already. The second presentation, with Megan Prettyman from Montana State University, was on best processes for selecting and implementing a CRM System for your institution.

Read on to see key insights from the presentations and download the session slides… 

Read More

NAFSA 2017 Follow-Up...Your Next Steps Are Clear

To all the friends we saw at NAFSA, I hope your week was valuable on many levels. I found this year’s conference more inspiring than the past few. Perhaps because we all have a renewed sense of purpose to prove the value of our work and our worldview.

I shared this sentiment with a colleague the other day and she sent back, “Agreed!”

There is much to consider as we move forward with our international student recruiting strategies. One thing is clear: waiting for the dust to settle is NOT AN OPTION!

When we shared our 2017 survey results with a nice-sized crowd at NAFSA this year, there were a few uncomfortable moments. The data regarding student sentiment about the US and the UK is not good news. What is important here is to take steps to mitigate the negative sentiment that is out there.

No question, international students are annoyed with US and UK foreign policy statements (to say the least). We can only imagine what it must be like to be a young person with a global mindset watching the leaders and citizens of important countries say, in effect, “We don’t want you here!”

Thanks for dashing idealism and entrepreneurialism around the world!

By making visas harder to obtain. By making customs more annoying to navigate. By reducing access to jobs and training opportunities. When posting salacious international headlines on a regular basis. The fires of discord are being stoked.

So what do we do in times like these? Read on for a subset of tips we shared at the conference. Our slides will be available next week.

Read More

International Student Recruiting with Limited Resources (and NAFSA 2017!)

This is it – NAFSA is only one week away! As we prepare to travel and present our latest research, we find ourselves reflecting on how you do all that you do. The limited resources and hectic schedules as you meet with students from around the world. As always, we’re looking for ways to help. 

This week we are considering – how can you do more, with less?  We all wish we had more – more time in a day, a bigger budget, a larger team – the list goes on. As you know too well, in international student recruiting, the ideal strategy is often out of reach due the many distractions of running a complex office, limited funding and supersized expectations from above. Not to mention the fact that the rest of the campus seems to never understand your role.

We hear this a lot from international recruitment professionals. In fact, it was one of most cited “pain points” from a recent survey we conducted with our blog readers. So, if you find yourself facing these challenges, you’re not alone.

Any solace there? Maybe a bit. Better yet, let’s look at how to proactively make your situation better and your results stronger.

Read on for recruiting tips and a list of how/where to get the best data available to guide your global recruiting program…

Read More

NAFSA Does It Again—This is Good.

Each week we strive to bring unique insights in the field of international student recruitment directly to your inbox. This week we are excited to announce the release of a key industry publication.

This month, NAFSA has released the 3rd Edition of the best-selling book, NAFSA’s Guide to International Student Recruitment. This cutting-edge work brings together insights from key leaders in the field and covers topics ranging from overcoming human resource constraints, to effective use of strategic marketing and recruitment travel, to measuring return on investment in international recruitment.

Editor Jessica B. Sandberg, Director of International Admissions at Temple University, whose editorial skill and leadership brought together the insights of major industry experts into one cohesive publication, contributes her own essential insights in Chapter 12: Recruiting International Students at U.S. High Schools.

Read on to purchase your copy from NAFSA.

Read More

#NAFSA16 Slides Now Available!

Did you catch our presentation at NAFSA 2016? Our loyal readers, and those who were unable to attend (we missed you!), can now access our slides below!

Read More
Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions