This is going to be a long post with some really valuable insights. We hope you’ll grab some coffee and take time to skim through. This is important to you and your bottom line. You’ll want to share this with specific colleagues with a few highlights based on where the priorities are at your institution…
A word to the wise: people often remember most how you behave in a crisis.
The world of international student recruitment faces consistent challenges. At times they are huge, recall 9/11, and other times they are as small as the annoying intermittent WiFi access at your student recruitment fair in Istanbul.
The past decade has seen a range of significant challenges to your recruitment marketing plans and those challenges have been due to largely unanticipated causes.
- 2008 brought us the global financial crisis. How bad was it? For a brief period, banks were too afraid to lend to each other!
- 2015 brought us a new level of anti-immigrant rhetoric out of the US as the 2016 election cycle ramped up.
- Not long after that, the new White House administration delivered the travel ban (aka the Muslim ban) among other changes to visa approvals.
- Now the immediate and unexpected challenge of the Coronavirus coupled with an extension of the travel ban to a spate of new countries including Nigeria.
To quote a good friend and colleague, Angel Ahmed, CEO of GNET, “When things get challenging, we don’t get frustrated, we get focused.”
So, what’s an enrollment professional to do when unexpected and significant challenges are disrupting your marketing plans and your results? You’ve probably already given these challenges a lot of your time and thinking, but we know a second (or third) set of eyes is always helpful. Read on for ten concrete recommendations to focus you, Intead style.Read More