To achieve this level of success, the campaign was built out of our highly-effective global market research, deep data analysis, and well-played creative content customized to each target student segment. And all of it was squarely focused on the institution’s unique needs. In this case, this meant identifying the international regions with the most potential for this particular institution. Our analysis pointed squarely to Vietnam as a country where the institution had past success and Bangladesh as a rising star worth testing.
Grab the case study and set up a meeting with your team to review our results together. Are you able to track and analyze the results you produce? Does your analysis then drive decisions to optimize your next investments?
When was the last time you adjusted your digital campaigns based on your findings? Our team reviews results consistently and optimizes throughout the campaign. It helps to have external partners with consistent focus. Optimizing campaigns in real-time delivers far better results and, importantly, offers you more data to help you improve from year to year.
If you’d like to learn more about how we partner with institutions, be in touch. We’d be happy to share more about the work we’ve done and discuss work we could be doing for you to support your goals and your current team's efforts.
In the meantime, keep an eye out for our upcoming posts on recruiting realities in Vietnam and Bangladesh. Really interesting markets for universities to think about right now.