Market diversification is one obvious answer to sustaining enrollment numbers. How to successfully go about it, however, is often less obvious. Looking beyond your own campus to see how others are doing it can help. So, we have a story to share.
If you've seen our other case studies, you know we share more concrete details and data than any other agency out there. We want to make you that much more dangerous and demonstrate the value of investing in customized, creative, and well-tracked paid campaigns.
In 2021, a mid-tier, public, Midwest regional university needed to recruit international students. It’s a student segment they’d had success with in the past, but Covid, as it does, threw a wrench in their recruitment efforts. It became clear they needed new ways to reach prospective students residing overseas. We know you were wrestling with this very issue at the time, too. We all were.
Find us at AIRC and ICEF. Let’s connect!
The Intead team is gearing up for some amazing presentations and we hope you can join us.
- AIRC Annual Conference – As you read this, our team is in Phoenix offering our full-day digital marketing workshop. If you are at the AIRC conference, please look for us here in Phoenix, Dec 6-9, 2023
- ICEF North America Workshop in Miami, Dec 11-13, 2023. We'll be offering a half-day workshop on Dec 11 and meeting with everyone on Dec 12-13.
Let us know if you’ll come share a cup of coffee and a conversation about all things global and digital (info@intead.com)
Back to the results of our digital campaigns in Bangladesh and Vietnam.
With a media buy budget of $35,000, the institution was admittedly skeptical they’d be able to make any meaningful progress in a new market. We always want more wiggle room with our media buys, but we also felt certain they could succeed, with the right approach. They trusted our experience and the market research we delivered.
Our mission: understand who and where the prospective families are and then reach them in ways that prompt engagement. So our data detectives and creative talents set out to:
- Confirm the institution’s high-value student recruitment regions and where there might be room to grow
- Develop on-brand, targeted, and effective digital marketing assets
- Launch and optimize digital campaigns to generate highly qualified leads (and build awareness, but really, we all want the high-value leads)
- And of course, report on campaign analytics to inform future marketing investments.
By any measurement, it went really well. One $12,000 media buy generated 40 million impressions, 500,000 clicks, 1,087 leads, 122 applications, 40 admitted students, and 7 enrolled. But who’s counting? (Please say you are!)
It was a fast, 14-week campaign involving two markets, two academic programs, and two social platforms. Want more insight? Download our free case study. Read on…
