Student perceptions ARE their reality.
We are all facing growing concern about the flow of Indian students (and other international students) to the US as a study destination. We are hearing their concerns about US visa and H-1B processes. While the new US administration has not made any real policy changes for Indian students, perceptions have changed. Many Indian students are perceiving that a U.S. education is less accessible and the door to US job opportunities is closing.
Are we up to the task of changing these perceptions? Are we able to reassure Indian, and other international students, that the educations US institutions provide continue to represent tremendous value and advanced career opportunities?
Ironically, one of the most powerful assets your institution has is also often one of the most under-utilized. As an institution, you already have a built-in network of loyal advocates who are, more than likely, already doing your promotional work for you. They are willing, eager and well positioned to talk about the value of your institution: your global alumni network.
The question is: have you made effective use of this key advantage?
We’ll be talking about using alumni and other international student recruiting tactics at NAFSA in LA next month. We hope you’ll take a moment to schedule a meeting with us if you are attending, too. Let us share our latest jaw-dropping research with you.
Read on for a set of essential tips and techniques for making effective use of your alumni network to recruit international students, around the country and around the world.
(Pro Tip: share this post with your Alumni Office.)