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Recruiting Intelligence

Our NAFSA 2021 Slides Now Available

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Are You Ready to Think Big? NAFSA 2021

At the very least, we bet you have some great stories to share.

That’s not much of a silver lining from this past unnerving year. But it’s a start.

Let’s talk about opportunities to learn from each other and think bigger.

In the past year, our education community has collectively navigated some uncharted and very choppy waters. You may have emerged better for it, with new processes and contingency plans in place, cross-functional partnerships strengthened, remote work and learning infrastructure upgraded, and a renewed outlook on your institution’s long-term strategy.

Given this year of rapid activity and transformational growth, we’re more excited than ever to gather (virtually) with leaders and change-makers from over 100 countries at this year’s NAFSA conference from June 1-4th. 

Intead has been attending and presenting at NAFSA for more than a decade, and every year we are energized by the idea-sharing that takes place and inspired by the power of our global community.

This year’s NAFSA is all about thinking big about the future of international education — the latest innovations, strategies, and best practices shared from your peers across the field as we build for the next generation. Intead is honored to be presenting two sessions this year in partnership with our esteemed colleagues from leading academic institutions and global partners on forward-looking global strategies:

  • Achieving Global Agility: The Flexibility of Global Campus Options
    A discussion on the challenges and opportunities of delivering your academic programs at turnkey remote campuses around the world. First-hand experiences will be shared by Ita Duron, Executive Director of Global Strategies and International Programs at Massachusetts College of Health and Pharmacy Sciences, an institution that has already put this global approach into practice (and reaped the benefits).

    Also joining the conversation will be Seamus Harreys, Vice President of Global Enrollment at CIEE sharing how CIEE’s global campus models in Shanghai, Seoul, Legon, and many other cities around the world have helped institutions navigate student mobility challenges. Lots of info about how to adopt the global campus approach at your own institution. Tune in: June 4th at 9am EDT
  • Going from 0-60: Internationalization
    We’ll be talking all things internationalization with David DiMaria, Associate Vice Provost, International Education at University of Maryland, Baltimore County, focusing on how to build leadership buy-in and navigate typically slow-moving internal processes for rapid results.

    You’ll learn valuable team management and partnership strategies as well as how to establish global recruitment marketing programs that produce measurable enrollment results. This topic is a frequent discussion area on the NAFSA Enrollment and Leadership listserv forums. Join us for this as a Tune In Anytime event.

Read on to for a few preview tips on how these sessions can help move your global strategy forward.

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Your Students. Your Programs. In China — Event Tomorrow

Struggling to define strategies that will bring back your enrollment from China? You’re not alone.

But there’s good news: Clark University met the needs of their Chinese students this past year with an innovative and quickly installed remote campus in Shanghai. Their story is full of instructive lessons. And our webinar tomorrow will enlighten (see link below). 

And there is even more good news: Chinese parents are still eager to provide a US-style education for their child, with 97% of parent respondents in our latest market research citing the US as their first-choice destination for their child’s education.

The short of it: opportunity for your institution is still out there. Chinese parents and students are ready and waiting for your message despite current travel restrictions, if only you could reach them…

As you plan your strategy for next year, consider this: CIEE has created a powerful option that has proven successful at helping US institutions meet their Chinese students where they are. And it is not just about enrollment. It is so much more, thankfully. 

We’re talking long-term partnership building in one of your key markets and a new pipeline that will foster both student success and help you reach your enrollment goals. We’re talking International Campus Opportunities with your programs and your students — in China. Clark University was one of ten US institutions that acted fast and benefited from this innovative approach last year. Now, they will be sharing their story with you. 

Join us tomorrow, Thursday, April 15th at 11am Eastern for a webinar event with CIEE and Clark to discuss the state of the Chinese market, the international campus experience, and the steps necessary to make this opportunity work for fall 2021 at your institution

Register Now

This event is for academic institutions only (.edu email addresses and other academic institutions).

Moderated by Ben Waxman, Intead CEO, the expert panel of your colleagues with a wealth of experience in higher ed and China will include:

  • John LaBrie, Dean of the School of Professional Studies and Associate Provost for Professional Education, Clark University
  • Jill Zhang, China-based Admissions Counselor, Graduate Admissions, Clark University 
  • Seamus Harreys, Vice President Global Enrollment, CIEE
  • Brad Farnsworth, Principal, Fox Hollow Advisory, Former Vice President for Global Engagement at American Council on Education

Read on for a preview of the valuable topics to be discussed and how to continue leveraging your presence and academic programs in this challenging time. 

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Your Students. Your Programs. In China — Register Today

The course of Chinese student recruitment never did run smooth.  

And in the last year, your institution’s road to recruiting, enrolling, and retaining students from one of the most complex international markets was bumpier than ever. Can we get our visa offices back, please?

Miraculously, despite the setbacks of the pandemic year, Chinese demand for a US education remains. Our upcoming market research with WholeRen Education (surveying 20,000+ Chinese parents) will shed some light on how the US brand identity is enduring and where your institution needs to focus to succeed in today’s Chinese enrollment market. 

Perhaps allow yourself a brief sigh of relief—but it’s not time to rest. (It rarely is).

There’s still work to be done to keep your institution strong in this new, more flexible, post-pandemic reality. And later this month, you’ll hear from those leading the charge (and learn from their successes) at our webinar event: Your Students. Your Programs. In China: Creating US-Style Classrooms for Your Chinese Students. 

Register Now

Your event pre-registration will also pre-register you for a copy of our upcoming Chinese Market research. 

At the event (date coming soon), we'll be interviewing several amazing resources for you about strategy, market insights, and powerful new program options to help your institution shore up both near-term and long-term enrollment in the Chinese market. We'll be talking about how 10 different universities managed their fall 2020 Chinese student enrollment and what they are doing to continue their success in 2021 and beyond.

 Speakers will include:

  • Brad Farnsworth, former Vice President for Global Engagement at the American Council on Education (and a member of the Intead Research Advisory Board)
  • Seamus Harreys, CIEE Vice President for Global Engagement 

More than 2,100 Chinese students studied in US-style classrooms in China during fall 2020 and spring 2021. The CIEE team helped each of them make it happen. Now, many institutions are working toward a longer term vision building a bridge between China and their US campuses. You can learn from their experience.

Read on for a preview of the valuable perspectives to be shared in the webinar.

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Chinese Students Want to Hear from You

You and your team have been navigating the China recruitment challenges for years with some notable successes. Taking those long-haul flights and testing out the student fair operators. Building a reliable agent network despite the risks (thanks, AIRC). Learning WeChat and leveraging an entirely new digital marketing landscape. Developing meaningful global partnerships.

And then the visas and flights stopped.

As if China were not already the most complex marketing challenge for international student recruitment, along came COVID-19.

At this writing, the first F-1 visa appointments at US consulates in China are tentatively available as of August 12, notes WholeRen Education Chief Learning Officer Andrew Chen. Right now, it is unclear why any US institution might believe their Chinese students currently in China will be coming to their US campus this fall. Logistically, it seems entirely unlikely if not impossible.

Fortunately, and somewhat surprisingly, despite all the setbacks, Chinese demand for a US education is strong.

How do we know? Two proof points:

  • Market research we performed with WholeRen Education surveying 20,000+ Chinese parents just last month.
  • 2,000+ Chinese students voting with their feet and attending classes run by Syracuse, Rutgers, Clark, Babson, Penn State, Tulane, and others in US-style classrooms in China run by CIEE.

At the link below, you can pre-register for the release of our latest research for student enrollment professionals interested in succeeding in China based on current conditions and what will follow.

Pre-register Now

Your pre-registration for the latest research will also grant you access to our upcoming webinar interviewing three experts on the Chinese student experience. You’ll hear from one university on how they managed fall 2020 Chinese student enrollment and what the institution is doing to continue their success.

Read on for insights and practical tips to reach the Chinese market in the current climate and beyond.

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Fall 2021 International Student Retention Strategies – Register Now

Today’s international enrollment challenges demand innovative solutions.

However, those innovative solutions are often easier said than done and more resource-intensive than you expect. But not always.

Enter: CIEE’s custom global programs.

We’re talking your curriculum and educational experience delivered in major international student hubs such as Shanghai and Seoul to students that can’t physically be with you on campus. And with CIEE’s robust infrastructure to support both academic and student life already in place in cities across the world, all that’s needed is you.

Intrigued? Join CIEE’s “Fall 2021 International Student Retention Strategies” webinar discussion tomorrow, Thursday, Feb. 25th at 12pm Eastern to discover how institutions across the US are already using CIEE’s global programs to attract and retain international students.

Specifically, you’ll hear from Penn State and how they created a custom, cohort-based international student program with CIEE for fall 2020 and spring 2021 in Shanghai. The result: innovative and proactive efforts that retained tuition revenue and the student relationships that will result in continued retention.

Register Now

(Note: the webinar is open to anyone working for an academic institution)

Clear Benefits and Opportunities

While student retention was a driving factor for the institutions that set up these programs in 2020, they also found surprising growth in:

  • Parent engagement - word of mouth promotion from parents who were thankful the institution was responding to the pandemic with strong and thoughtful student-first efforts.
  • Increased brand awareness - as students and parents excitedly talked up their ability to study in an American-style classroom despite travel restrictions.
  • New enrollments - from new prospective students who heard about the programs and wanted to take part in this experience rather than study from home online in China.

Fast acting and well equipped to deliver student experiences, CIEE leadership worked with institutions such as Tulane, Babson, Clark, and Syracuse during 2020 and 2021, serving more than 2,100 students in custom programs in China and South Korea.

And there’s still time for your institution to join this trailblazing pack for fall 2021 if you sign up by May 1st.

When student mobility isn’t a given and competition for international students is fiercer than ever before, you must take your student-first philosophies to the next level if you want to stand out and continue to deliver on your institution’s educational mission (and preserve your revenue streams).

This is how you do that.

Read on to learn more about this flexible, innovative solution to shore up your international enrollment this fall and beyond. This is far more than just a quick band-aid solution.

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Intead's Top 10 Blog Posts of 2020

Traditionally, we kick off this annual post with a “Phew, what a busy year!”-type comment, but in the year that was 2020, that feels like a bit of an understatement.

In a year full of unprecedented uncertainty, ever-churning news cycles, and constantly shifting plans, we kept up each week, delivering Recruiting Intelligence insights and providing strategic and tactical guidance throughout the storm.

Today, we’re sharing the insights that resonated the most —
the top 10 viewed blog posts of 2020.

With many of these top posts containing our advice from various stages of the early pandemic, you may be wondering — what value do they provide now? We’re a whole year (and a whole pandemic) wiser, right?

Great question and we’d venture that these posts are all the more valuable now, as you and your team reflect on 2020 and build for the future. Seeing our past recommendations validated may provide you with an even stronger foundation as you push your colleagues to adopt forward thinking plans in 2021!

Consider the strategic guidance contained in these 10 posts your checklist. Do you have everything in place for 2021 and for the enrollment curveballs yet to come?

Share this with colleagues who can use these insights in the new year. They’ll be plenty more posts coming your way in 2021. Do you know anyone who would appreciate receiving our weekly blog insights? The share button is at the end of this post.

Read on for our Reader's Choice Top Posts of 2020 (links included) and two bonus perennial favorites that consistently draw readers via their Google searches.

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Is Your Institution Prepared for What Comes Next?

Global campus options are now more critical than ever. Do you have the flexible toolkit to secure your Spring 2021 term?

Back in May, we let our community know about a new opportunity through CIEE to establish turnkey global campuses. This is the realistic innovation we see as critical to maintaining international student enrollment opportunities.

This is doable.

With their 70 years of experience in international education and their footprint of 30+ campuses around the world, CIEE developed a program to help institutions serve their international students despite COVID-19 and the travel restrictions that have been roiling the industry.

Since May, less than 3 months ago, more than 8 forward thinking and fast-moving institutions saw the opportunity. For the Fall 2020 term, more than 1,300 international students are enrolled in those institutions and will study on CIEE campuses overseas in Shanghai, Seoul, and other reachable cities.

Innovators like Tulane University, Rutgers University, Massachusetts College of Pharmacy and Health Sciences University, Penn State, Clark University, and others are leading the way for their international students:

  • Developing the long-term bond between student and institution
  • Delivering their customized academic programming
  • Securing student graduation timelines
  • Maintaining enrollment numbers and revenue streams

Recruitment. Retention. Revenue.

Spring term 2021 is now in play. US universities are witnessing the ever changing and ill-defined decrees from the US State Department about how international students can and cannot come to the US for their academic programs. Hard enrollment numbers for Fall 2020 are on their way.

Read on for the inside scoop from the academic leaders who took steps in May to secure Fall 2020. And how your steps today can secure Spring 2021 and beyond.

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Fishing in a Gale

Even in the best of conditions, commercial fishing is a really tough job. You can’t always be sure of a catch in the first place. The work requires specialized equipment, a strong constitution, a team that works well together, patience, and an ability to read the signs. And even with all that in place, there is still no guarantee of success. 

And then, there is fishing in a gale.

Your boat is being knocked about. Your footing is unsure. There are a host of really challenging external conditions to navigate while your team continues to work with the equipment and do the important job of catching the fish.

External conditions cannot set you back!

You see where I’m going with this, right?

Right now, your enrollment managers and admissions reps are all fishing in a gale. We all are. Our institutions are counting on us to produce the catch that will keep everything afloat. Current conditions cannot set us back. And yet…there is no guarantee of a catch.

Some days, the fish simply are not biting. They only want to nibble (as Google search and click trends may indicate).

Enough with the metaphor, here are our top tips to enroll your incoming 2020 cohort and work toward your enrollment goals for 2021.

Read on for tips to produce the catch even on a bad day. (ok, so we are still using the metaphor).

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30 Global Turnkey Campuses

In our conversations with students, we hear a clamoring for certainty.

We’re betting you hear it too. Stick with us here, we’ve got two solid options to present to you. Doing this right will get your current and prospective students singing your praises all over the internet.

The set up: we can see already that the larger mechanisms for fall enrollment – from visa processing to so many other factors – are delayed at best. Intead is talking to a number of institutions that understand our new realities and are taking their student first philosophies to a new level.

In hearing from university presidents about all of the very real administrative machinations that make our new abnormal SO incredibly challenging for institutions, some are saying, “That’s not your problem, its ours.

That right there is innovation speaking. That is institutional leaders understanding why they have their jobs in the first place.

The opposite is also happening. Telling your students (domestic or international) to “wait and see” is not putting your students first and it is not a competitive advantage.

Institutions explaining why they cannot meet students’ (and families’) demands for certainty because of cumbersome internal bureaucracies and systems, well, those institutions will reap what they sow. In this crisis, the nimble (or rich) survive.

Giving students concrete options to move forward right now is where you want to be. Acting now to offer a clear plan for students to maintain their track toward graduation and do more than remote learning programs will cement more of your student relationships for the next four years.

Read on for two specific paths that will serve your international and domestic students in ways that will preserve their graduation timetable and your tuition revenue stream.

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