Enrollment professionals around the world tapped and clicked throughout 2021 looking for insight. They found it here on the Intead blog and now you can see what resonated most. Presenting, our Top 10 Blog Posts of 2021.
It was a tough year with far too much ambiguity. Intead’s global network kept readers abreast of what students and parents are thinking and how marketing messages can reach them.
Would you like a cup of coffee in New Orleans with us at AIEA? We’ll be there and look forward to a busy schedule. Be in touch if you’d like to connect. We have a few amazing restaurant recommendations we can share, assuming that kind of gathering is safe and comfortable by the time the event rolls around.
Back in 2018, we published a two-part “Mistakes of the Desperate” series, discussing the all-too-common mistakes we witness academic leaders making as they navigate enrollment challenges. That was before a pandemic surrounded us and ate into our global growth plans. Seeing the desperation of many around us, we updated the series for our new realities. Readers flocked to it.
And our #1 post of 2021? Drumroll please…
As enrollment numbers and recruitment efforts related to China took a nosedive during 2020 and 2021, hate crimes against Asians in the US climbed. We published primary research on what Chinese parents were thinking about the value of a US education. Not surprisingly, enrollment professionals found this post the most valuable as they navigated the new realities and sought to make their campuses accessible, welcoming, and safe to this important community. A can’t miss blog post and eBook download. “Is There a New Chinese Mindset on US Schools”
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