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Recruiting Intelligence

NAFSA 2017: Presentation Slides Now Available

For those of you who were at Nafsa (that was already a week ago!), we know you are still struggling to catch up with everything now that you are back (at least we are!). We hope you are taking time to enjoy an iced drink and breathe instead of getting caught up in the usual frenzied pace (we are trying on this end ;-).

We recognize that many of you were not able to make it out to LA this year, so we want to make our insights available directly to your inbox.

This year we were pleased to present two main sessions—the first with FPP EDU Media (see link below) on our latest prospective international student research on the influence of US Executive Orders and Brexit. This research will result in our next Know Your Neighborhood report – our team is hard at work on that already. The second presentation, with Megan Prettyman from Montana State University, was on best processes for selecting and implementing a CRM System for your institution.

Read on to see key insights from the presentations and download the session slides… 

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The Essential Guide to Implementing a University CRM

A customer relationship management (CRM) system helps you manage and analyze customer engagement throughout the customer lifecycle. A marketing automation platform (MAP) helps you manage the digital promotions you are launching and measure their success. 

In international student recruiting, CRMs and MAPs are crucial to keeping your prospective students engaged. Knowing when and where they entered your system (by download, by email, etc.) can inform what types of information they should continue to receive in the future. And of course, you want to nurture your leads all the way through to enrollment. And a good CRM, set up well, is going to help you stay connected beyond graduation.

At Intead, we use Hubspot to manage our marketing automation (including this blog) and our leads. For some academic programs, this platform is great. For others, there are more robust CRM's needed (such as Salesforce) tied to a marketing automation platform (like Hubspot). 

More and more of our clients are finding frustration with their current lead management systems and we have been helping them select and implement something new and powerful. Read on to get your hands on Intead's "7 Steps to a Successful CRM Implemantation."

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Are You Ready for Fall Recruitment Travel?

Itinerary. Check. Tickets. Check. Hotel confirmations. Check. Passport. Check. Seems like you're all ready for your fall international student recruitment travel. But are you? What is your strategy for building and maintaining connections with the prospective students and parents you meet on the road? What's the point of traveling, the financial and time commitment, if you aren't going to effectively leverage your contacts?

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Will Your Student Fair Provider Deliver Value This Recruiting Season?

Recruiting tours, fairs and the associated travel expenses are some of the biggest line items in an institution's recruiting budget. Given the investment of time and money to achieve student recruiting goals through travel, we hear the same great questions every year related to this topic. How do you know if you're getting the most bang for your buck in terms of recruitment travel? This is article is part one of two on this subject.

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions