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Recruiting Intelligence

Trending: SMS Marketing for Student Recruitment

We've been reflecting on all we learned at NACAC 2017 and everyone we met in the Exhibitor Hall. It seems that things keep circling back to a marketing strategy that appeals to us—and one that is still developing and is prompting puzzled looks from some of our clients and connections. "How do we incorporate and manage SMS texting in our student recruiting strategy?"

As an initial primer, below we review some of the challenges and rewards of SMS marketing, and we evaluate just a few of the many partners available to help your institution use emerging and trending SMS tools. Trust us, the SMS space is growing.

But this post is just the beginning. Like so many of the emerging technology tools over the past decade, we can't stop there. We'll be publishing an SMS marketing guide and review of vendors in the SMS marketing platform space. You, as our loyal blog subscribers, will be the first to get it! Bonus, right?

Before we give you some initial SMS perspective so you can start doing a great job with this important marketing option, we invite you to meet us at any of our upcoming conference presentations. We will be presenting global digital marketing insights in Princeton, NJ at NAFSA Region X, October 23-25. We will be in Weston, FL at the 9th Annual AIRC Conference, December 6-9 and in Miami Beach, FL at the ICEF Workshop, December 11-13. Reach out to us for a cup of coffee and a conversation! We always love to connect.

Read on for some help developing your SMS student marketing plan.

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