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Recruiting Intelligence

The Buzz Around SIS and CRM: Is Slate All That?

Prime recruiting season is upon us. So much to do.

Important questions:

  • Do you maximize your relationships and connections with potential students—getting to know them and customizing their interactions with your university?
  • Once they show up on campus, how do you manage your communication with them and manage their data?
  • How about once they graduate?

These questions have led to $3.26 billion in new EdTech investments and apparently cult followings. What is the shared answer?

Well, the answer has a lot to do with technology and a whole lot to do with people. Intead Plus members have access to our Essential Guide to Academic CRM’s – a terrific and streamlined CRM implementation guide with a heavy focus on the people part.

And once you’ve got the people part down, is the rest of the answer really Slate?

We have a fair amount to say on this topic, as you might imagine. We’ve streamlined it to a 3-5 min read. Join us…

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The Essential Guide to Implementing a University CRM

Is there anything more annoying than trying to accomplish a task without the proper equipment? Whether it’s trying to cook up dinner in a too-small pan or charge your phone with that slightly-defective cord that only stays plugged in if propped up in one specific way (argh!). 

Working with tools that are not quite right can drive you up a wall.

The more important the task, the more frustrating it is to have a tool that isn’t helping you succeed. So, it’s no surprise that many universities, high schools, and language schools feel incredibly irritated by customer relationship management (CRM) systems that don't meet their needs.

If that sounds familiar—and if you wish you had more guidance on how to set up a system that will actually workkeep on reading.

The Intead team is gearing up to present our AIRC full-day workshop on December 5 followed by some great learning and networking at all the conference sessions. If you are going, please be in touch (info@intead.com). We'll be at ICEF the following week in Miami and welcome a meeting there as well.

Now about those CRM systems...why is everyone switching to Technolution's #Slate, anyway?

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2018 Bootcamp Insights: Lessons from International Student Recruitment Bootcamp

Hello everyone! This week, as we're sitting here in Boston in the middle of the third nor'easter of March, we want to share some insights from our International Student Recruitment Bootcamp held just 4 weeks ago (in a sunnier and warmer place).

We recognize that creating a global marketing plan to move your institution forward is no easy task. That’s why we got into this work in the first place. We enjoy helping you do the research, find the insights and work through the challenge. Our data and our experienced team are ahead of the curve in what has become a turbulent market place.

We believe that sharing insights from major conferences and events like this helps to push our industry forward, and we hope that you will read them with an open mind and take back to your institution anything that resonates with you. Remember, we're always here if you have any questions or are looking for support to build a stronger recruitment system. 

Below, we share a valuable set of insights and concrete tactics from our Bootcamp since so many of our readers were unable to join us. We covered all of this stuff in depth during the Bootcamp and provided some individualized and group attention to answer all the questions that arise. 

At the end of this post, we share a link for you to stay in the loop for next year's Bootcamp. Maybe you and your marketing director can fit that into next year's budget and really move your recruiting program dramatically forward. 

Read on for really useful tips...

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NAFSA 2017: Presentation Slides Now Available

For those of you who were at Nafsa (that was already a week ago!), we know you are still struggling to catch up with everything now that you are back (at least we are!). We hope you are taking time to enjoy an iced drink and breathe instead of getting caught up in the usual frenzied pace (we are trying on this end ;-).

We recognize that many of you were not able to make it out to LA this year, so we want to make our insights available directly to your inbox.

This year we were pleased to present two main sessions—the first with FPP EDU Media (see link below) on our latest prospective international student research on the influence of US Executive Orders and Brexit. This research will result in our next Know Your Neighborhood report – our team is hard at work on that already. The second presentation, with Megan Prettyman from Montana State University, was on best processes for selecting and implementing a CRM System for your institution.

Read on to see key insights from the presentations and download the session slides… 

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Intead's AIRC 2016 Slides Now Available! (Plus some extras…)

Now that the year’s conference flurry has ended (no pun intended for those of you currently getting snow!), we wanted to take the time to reflect back on all of the great information we gathered and presented at the AIRC conference this year.

There was great discussion around what universities should be doing in the months and year ahead given the new political landscape, where institutions should be allocating budgets as they plan for 2017, how tech systems (CRMs and MAPs) can help your recruitment and digital marketing efforts, and how language schools are being used to support some institutions more effectively than others.

We were thrilled to be a part of it. And we really enjoyed the warm Miami weather ;-)

For those who were not able to attend our sessions, or for those who want a closer look at our slides, you can download these below.

But even better than that, you can come meet us in San Diego at our first annual International Student Recruitment Bootcamp (theme: What Works Where), presented in partnership with CGACC. The conference will cover implementing effective strategies, measuring results, and determining what works where. Spaces are limted to just 200 attendees. 

As a loyal reader, we want to extend a special offer: $75 off both registration fees if you sign up with colleague, now until January 5, 2017.

This conference will be a great opportunity for your marketing and international recruitment leadership to come together and build effective global recruitment and marketing plans. As we work with our clients, we have found those institutions that build a strong partnership with their internal marketing and IT colleagues are in the best position to attract and convert their student leads. This conference will help your counterparts gain perspective on global marketing (as distinct from domestic marketing) in ways that will help you be effective going forward. 

Important Reader Note: The Recruiting Intelligence Blog will be taking a short, 2-week break for the holidays and will return on January 4, 2017 with a great set of must-read posts coming your way in the new year. Wishing everyone a happy and safe holiday season wherever you may roam.

Read on to download our AIRC slides!

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Are You Ready for Fall Recruitment Travel?

Itinerary. Check. Tickets. Check. Hotel confirmations. Check. Passport. Check. Seems like you're all ready for your fall international student recruitment travel. But are you? What is your strategy for building and maintaining connections with the prospective students and parents you meet on the road? What's the point of traveling, the financial and time commitment, if you aren't going to effectively leverage your contacts?

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Will Your Student Fair Provider Deliver Value This Recruiting Season?

Recruiting tours, fairs and the associated travel expenses are some of the biggest line items in an institution's recruiting budget. Given the investment of time and money to achieve student recruiting goals through travel, we hear the same great questions every year related to this topic. How do you know if you're getting the most bang for your buck in terms of recruitment travel? This is article is part one of two on this subject.

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